Social Media

Disclaimer

Confused about Social Media?

Agenda

• Is social media a fad?  Will Twitter “tweet” itself out?

• Word of mouth marketing vs. traditional push marketing

• Considerations for starting into social media.

• Does social media increase sales?

• Question Time

Is Social Media a Fad?

• “Twitter Quitters: 60 per cent bail after one month” Globe & Mail via AC Neilson

• “Facebook now has a total of 65.7 million unique visitors versus MySpace’s 54.1 million.” Mashable

• “Some traders are all a'twitter over Twitter “ Globe & Mail

• “At the end of 2008 social networking overtook email in world wide reach” AC Neilson

The Power of Social Search

Word of Mouth Marketing

• Two sides of the sales funnel

• Social media is word of mouth

Source: The Conversion Scientist

Investment

“Most sales managers are more comfortable cranking up cold calls and cocktail party networking then dedicating resources to social networking. Even though social networking can give better quality leads and business contacts.”

Social Media Plan

• Start by listening / RSS• Comment and participate• Don’t push, engage• The Trusted Business Advisor Approach

The Social Networking Model