1 Social Media: practical applications
Dec 02, 2014
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Social Media:practical applications
• creating content
• cost effective media technologies
• leverage the viral nature
What to Expect
Cate IndianoDesktopMedia
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• Promoting your organization
• words, photos, video, audio, widget, data
• what else today should be included in the story?
• related sites (links), keywords, tags, contact info
• the social media release or SMR
• socialmediarelease.org
• definitive-guide-to-social-media
• sample of an SMR
new kind of releasenew kind of release
distribute your storydistribute your story
• help them tell the story, make it easy
• http://www.helpareporter.com -- submit your
story idea and matches up with a reporter
that needs a story
• partner organizations, leverage contacts,
request external links
• is your site social?• do you incorporate your other SM• considering additional options?
blog-style: wordpress, typepad, bloggercms: joomla, drupal, plone, opencms, nukedit, type3, zopesocial networks: ning
your websiteyour website
seo for your website, seo for your social networking presence
• the difference between findability & stickiness
• choose your DOMAINs for optimum findability
• consider your title (site & posts)
• develop and use keyword list
• local and regional seo options
• external links count for more, always ask for them from your partners
• the beginning of the conversation...
• blogs rank higher
• they come pre-packaged for tags, keywords, etc.
• blogs are constantly changing
• easy to use
• blogging policy, front & center
• shall we take a quick peek at one?
• Put a human face on an organization
why bloggingwhy blogging
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Social Network Categories• Profile-based services (eg Facebook,
Linkedin.com)
• Content-focused services (eg Flickr, YouTube)
• White-label networks (build your own social network with ning.com)
• Multi-User Virtual Environments (secondlife)
• Microblogging/Presence update services (twitter, loopt)
• Mobile services (facebook, twitter, youtube)
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• groups
• pages
• widgets
• apps
• ads
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• Domains
• Hashtags
• Wefollow
• Tweets
• Trending topics
• reTweets
• Attributions
• url shorteners
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Mobile
• encourage social participation with mobile
• contests with texting,image/video submissions
• communicate with mobilebroadcast text messages
Now…to sum it all up
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leverage content servicesleverage content services
by harnessing the viral-ness of the social media, word of mouth strategies offer great potential
•become a fan features on facebook
•SM badges in your email newsletters & white papers
•sign-ups via your website
•twitter following, stream
•sms & mms forwards
•event notifications on social networks
• create a youtube channel and encourage the members to post videos
• add meta data and link them back to your site
• create a flickr account with the same idea
• post your presentations on slideshare.net and link them as above
• promote your blog to technorati or news to digg
• use connectors like “share this”
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analyze your results• useful metrics
• rss aggregation
• traffic: google analytics, viralheat, trucast, omniture (adobe just purchased), haveamint, compete & quantcast
• fans or members
• trending topics, mentions, retweets
• ranking: google, technorati
• url shorteners like bit.ly track links16
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want to learn more?
The Marketing Technology Training Certificate Program
104 hours of New Media trainingdelivered onsite or online7 college creditsfinal project: a marketing proposal complete with ROIfantastic student kit of books and a flip video camera
need to upgrade your skill set but can’t afford to?check with your state’s incumbent worker training fund!
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cate brosseau indianomarketing technologies consulting and trainingcertified technical trainer, adobe certified instructorthe marketing technology training certificateauthor, InDesign@Work, wbe, member astd317.955.9300 [email protected]
www.desktopmedia-corp.comwww.desktopmedia-training.comlinkedin: www.linkedin.com/in/cateindianodelicious: marketing technology bookmarksskype: desktopmediatwitter: desktopmediacard.ly/cate_indiano