Social Media

Social Media

New Media in the 21st CenturyBy Jamie Travis

What is it? the sharing of media and information

through Internet and web publishing techniques

What is it? Social Networking

Media Sharing

Social Bookmarking

Blogging and MicroBlogging

Why is it different?

Media 2.0

User-generated

Prosumer

Changeable

Mixed

Interactive

A Changing Culture

Media Textbook

Nonlinear

Involvement

Print + Media

A Changing Culture

Culture + commerce Consumer-based

marketing

Content of the new medium

“Global Village”

Marshall McLuhan

A New Medium, A New Culture

Tom Wolfe

Journalism’s New Era

Blogging = journalism?

A New Medium, A New Culture

Usage

Usage

Usage

The Effect 57% of teens are content-producers

55% American Youth use social networking sites

35,000 new videos being posted daily on YouTube (2006)

6 Million Twitter users (2008)

77.7 million bloggers in the U.S. (2008)

Facebook: 300 million in Oct. 2009, up from 41 million in August 2009.

Sources (n.d.). Optimizing your public relations with social media. Vocus Whitepaper,

Retrieved from http://www.vocus.com/wp/socialmediawp.pdf

Johnson, T. J. and Kaye, B. K. (2004). Wag the blog: How reliance on traditional media and the internet influence perceptions of weblogs among blog users. Journalism and Mass Communication Quarterly, 81(3):622-642

Khalilov, D. (2009, September 07). Forty two tools of social media marketing. The Social Media Wave, Retrieved from http://thesocialmediawave.com/165/

Kaplan A. M., Haenlein M. (2009) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1

Lardinois, F. (2008). Obama's social media advantage. Read Write Web, Retrieved from

http://www.readwriteweb.com/archives/social_media_obama_mccain_comparison.php

Shaw, F. (2007, February 16). What is Social media?. Retrieved from http://scobleizer.com/2007/02/16/what-is-social-media/