Social media

• 1. A brief overview Meng Xiong 9/22/2010

2.

• Any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website (onlinematters.com)

What is Social Media? 3.

• How do you view Facebook/Twitter?

Perceptions Used for updating friends andfamilyon what you are currently doing How do you view LinkedIn? Used for creating and managing professional profile and contacts 4.

• Security

Things to think about Sarah Palins email was hacked into in 5 minutes Birthday ZIP Code Security Question:Where did you meet your husband 5.

• Security

Things to think about Your bank account in 15 minutes

• • Hack your email using Facebook and internet searches

• • Get your email address and where you bank

• • Go to your bank website i.e. BofA.com

• • Reset password, send to email

• • Log into bank account, transfer funds

6.

• Nothing online is private

Things to think about

• Once posted, it becomes the public domain.Assume that EVERYONE can and will read it, even if it is marked as private

Be careful what you post because: 7.

• 70 % of hiring managers reject applicants based on information found online at social media sites and google (Washington Post, 1/28/2010)

Things to think about

• Ellen Simonetti Fired from Delta for disparaging blogs on her website Diary of a Flight Attendant even though she did not specifically name Delta as her employer

What you post as it may affect you professionally

• Conner Riley Offered a job at Cisco.Tweeted that she hated the work and was not hired

• Dan Leone Fired from the Philadelphia Eagles for posting his thoughts on a player trade.

8.

• Is the topic appropriate forEVERYONEto see friends, family and employers included.

Things to think about

• Is the topic appropriate for the media you are using?

While posting, ask yourself

• Are you posting during working hours?

• Sometimes when you post is as important as what you post

9. Manage Your Profile

• Add a picture

• Use key words in your profile Mortgage insurance, closings, policies etc

• Ask people to join you and/or your group

• Personalize your social media URL change numbers into name http://www.linkedin.com/in/mxiong

• Participate in online groups

10.

• Be careful of what you post it may affect your personal and professional career

Recap

• Be careful what information you allow others to see

• Make sure you use the appropriate medium for what you are going to post

• Manage your profile to make it easier for people to find you