Social Media: 4G Data Campaign with Samsung Galaxy S4 and BlackBerry Z10 - Positioning Digicel as the network for data and smartphones.

Social Media: 4G Data Campaign with Samsung Galaxy S4 and BlackBerry Z10- Positioning Digicel as the network for data and smartphones

Contents

Slide 3: BriefSlide 4: 4G Launch datesSlide 5: WorkflowSlide 6: Action StepsSlide 7: BlackBerry Z10 campaign in 3 phasesSlide 8: BlackBerry Z10 message guidelinesSlide 9: Samsung Galaxy S4 message guidelinesSlides 10-19: 4G DataSlides 20-25: Samsung Galaxy S4 postsSlides 26-44: BlackBerry Z10 postsSlides 45-46: Summary

BriefDigicel is launching a campaign to show customers that they can Do More using smartphones and apps on our 4G networks (*applicable for 4G markets only). Under Do More are four sub-themes, or groups of apps:

1. See More (visual apps)2. Share More (social apps)3. Listen More (audio apps)4. Play More (gaming apps)

*4G LAUNCH DATES VARY BY MARKET. PLEASE SEE NEXT SLIDEAll markets to promote our launches of the latest exciting smartphones:

5. BlackBerry Z10 on April 15*6. Samsung Galaxy S4 on May 1*

*LAUNCH DATES TBA. DO NOT ANNOUNCE UNTIL FURTHER NOTICE

4G Data Launch DatesMarket Launch date

Bermuda February 20, 2013Antigua & Barbuda February 22, 2013BVI February 22, 2013T&T March 29, 2013ABC (Aruba, Bonaire + Curacao) April 1, 2013Panama April 1, 2013Jamaica April 5, 2013

Cayman April 12, 2013

Barbados April 15, 2013TCI April 19, 2013FWI May 6, 2013Haiti Not participating

Workflow

• Group providing much of the content for your market + artwork for Facebook and Twitter – markets to update artworks when Group sends.

• For BlackBerry Z10 and Samsung S4: Please use content provided by Group. Should you wish to post additional content, please run past Group before hand to ensure we are not breaking any agreements.

• For the 4G Data campaign use Group content and apps you find in Google Play and ideally apps produced for your market and by local developers.

• It is critical that we maintain consistent messaging and posting (see guidelines on following slides)

• Schedule content via Facebook, Tweetdeck and Hootsuite to ensure consistency and frequency of message e.g. over weekends.

Action Steps

Make daily social media posts about:1. Android apps available in Google Play store (4G markets) 2. Samsung Galaxy S4 (all markets)3. BlackBerry Z10 (all markets)

Adjust SM artwork:4. 4G Data markets to change Facebook and Twitter artwork

(Facebook Cover Photo + Twitter Background)5. All markets to adjust Facebook and Twitter artwork to support

BlackBerry and Samsung launches

Phase What we do

Phase 1: Coming Soon (now to April 1) “Coming soon to Digicel”

Phase 2: Pre-launch (April 1-15) Formally associate Digicel with device + announce prelaunch offer, encouraging people to register, etc.

Phase 3: Launch (April 15) Special offers, features of the products etc.

BlackBerry campaign in 3 phases

• Digicel has a 3 phase social media strategy to support the launch of the much-anticipated BlackBerry Z10 device in our 4G markets

• This plan covers Phase 1. Group will update you about phases 2 and 3.• We will provide artwork for each phase.• What follows are instructions and content pre-packaged for SM posting

Message guidelines: BlackBerry Z10

• Available content: use only message + photo or video provided by Group

• Tagline (at bottom of all Facebook posts):• 4G markets: - Keep Moving, Faster with Digicel 4G• Non-4G markets: - Coming Soon, Keep Moving with Digicel

• Hashtags (for tweets):• 4G markets: #4gFastBBZ10 • Other markets: #DigiBBZ10

Message guidelines: Samsung Galaxy S4

• Available content: use messages + photos/videos from Group• Tagline (at bottom of all Facebook posts):

• 4G markets: - Samsung Galaxy S4, made for Digicel 4G• Non-4G markets: - Life companions, Digicel and Samsung Galaxy S4

• Hashtags (for tweets):• 4G markets: #S4made4Digi4G• Other markets: #DigiGalaxyS4

4G Data: ABC, Antigua, Bermuda, Barbados, BVI, Cayman, FWI, Haiti, Jamaica, Panama, TCI, T&T

Introduction: “You Get More With Apps”

• You are posting on social media. Social media usage is one of the main reasons people buy a smartphone, pay monthly for data plans and download apps: https://play.google.com

• Your support of the 4G data campaign is therefore critical: we must show how people can get more from apps, thanks to Digicel.

• As part of your market’s social media strategy (to be submitted to Group by month-end) you will have developed a content calendar plan.

• Every market must include in its calendar one app post every day, alternating between the 4 different themes – See next slide…

One overall theme. Four sub-themes.

1. Do More: Apps for daily tasks

2. Listen More: Apps to listen

3. Play More: Apps to play games

4. Share More: Social media apps

You Get More With Apps

*Use Twitter hashtag to drive recognition: #GetApps

Vital tips when postingTip Explanation

1. Keep it short and simple Many people do not use or understand apps. We must help them to do so!

2. Use calls to action, photos, questions, Links when posting

Such info generates higher engagement because it gives more information.

3. Post about apps on platforms Digicel sells in your market ONLY

Customers expect us to sell or to soon be selling the phones that we post about

4. Share what we did with app or smartphone e.g. post a great photo and mention smartphone or app used. Eg. Instagram

Motivate customers to also buy that handset, download that app and try for themselves.

5. Answer customer questions Do not leave customers in the dark

+ 6. Always link to app on Google Play http://play.google.com/ … so people can download and use the app you are posting about!!!

Mentions and hashtags

• Mentioning other Twitter and Facebook means more people can find and share our posts e.g. @SamsungMobileUS has more than 4 million followers.

• On Twitter we can also use relevant hashtags such as #4G #Android for this same purpose.

• #DigiApps use this hashtag for every post + hashtag for theme of post e.g. #DoMore or #ShareMore or #PlayMore or #ListenMore

Ask customers about their apps

Ask people Anticipated result

1. What apps are powering your life right now?

Start conversation with customers about apps. We can post customer recommendations later and credit them!

2. What would be the most useful app to help you in life?

Receive fun suggestions, which we can repost e.g. Ex-Girlfriend Radar

Further tips

• Find and post videos to really help explain and excite the use of an app.

• See what apps are most popular on Google Play http://play.google.com

• Further inspiration: look at what major international carriers are posting about e.g. O2, AT&T, T-Mobile, Verizon, Vodafone etc.

• Ensure Apps are available in your market!

Lastly, always show human side of technology

Example messages 1-4Theme App Message

1. Do More Accuweather Going to the beach tomorrow? Download Accuweather and check before you go.

Trip Advisor Get the perfect holiday in your hands. Download Trip Advisor for millions of traveler reviews, photos n’ maps.

2. Listen Tune In You want tunes? How about 70,000 live radio stations and 2 million podcasts. Download TuneIn Radio, now!

Soundcloud Your big break is just an upload away. Download Soundcloud and up goes your future No.1.

Example messages 5-8Theme App Message3. Play Angry Birds Don’t be a pig. Download now and join Angry Birds, the

world’s most popular GameTemple Run 2 World’s No1 running game and world’s fastest region. No

wonder everyone in the Caribbean is Temple Running…4. Share

YouTube So you shot your video. Then download YouTube to upload the world’s next big viral video!

Instagram Download Instagram to join 100m people transforming ordinary moments into Extraordinary works of art.

Samsung Galaxy S4

This 5 is for real

The 5-inch 1,920x1,080 pixel screen from Samsung Galaxy S4.

www.samsung.com/global/microsite/galaxys4

ADD TAGLINE OR HASHTAG

Do more than you thought possible. Samsung Galaxy S4 possible.

www.samsung.com/global/microsite/galaxys4

ADD TAGLINE OR HASHTAG

Slim, beautiful and smart. Meet your new Life Companion, Samsung Galaxy S4.

www.samsung.com/global/microsite/galaxys4

ADD TAGLINE OR HASHTAG

Beautiful, but powerful

The beast within the sleek new Samsung Galaxy S4

www.engadget.com/2013/03/14/samsung-galaxy-s-4-officially-announced

- ADD TAGLINE OR HASHTAG

Now this is an EYE phone!

Smart Pause/Smart Scroll tracks your eyes, automatically scrolling or pausingwhen you use the Samsung Galaxy S4.

www.samsung.com/global/microsite/galaxys4/lifetask.html

- ADD TAGLINE OR HASHTAG

BlackBerry Z10

“And, action!”

Make movies from the palm of your hand. Check out the BlackBerry Z10 video editor.

http://blck.by/WxsmSz

- ADD TAGLINE OR HASHTAG

Like if you can’t live without your morning coffee

Wake up faster with BlackBerry Z10 and Digicel

http://blck.by/YCOaaY

- ADD TAGLINE OR HASHTAG

(4G markets)

Keep Moving

Faster with Digicel 4G and BlackBerry Z10

(Non-4G markets)

Coming Soon

Keep Moving with Digicel and BlackBerry Z10

Can you last longer?

10 easy ways to extend your BlackBerry Z10 battery life:

http://blck.by/14TyMe0

- ADD TAGLINE OR HASHTAG

WhatsUp?

WhatsApp is now available on BlackBerry Z10!

Download it here: http://blck.by/16svHVQ

- ADD TAGLINE OR HASHTAG

“Like” if you can’t imagine life without your BlackBerry

“Share” if you can imagine life with BlackBerry Z10

http://global.blackberry.com/smartphones/blackberry-z10/en.html

- ADD TAGLINE OR HASHTAG

Remember your first ping?

Meet your new love. Everything about the BlackBerry Z10 in one place.http://global.blackberry.com/smartphones/blackberry-z10/en.html

- ADD TAGLINE OR HASHTAG

Picture perfect

Sharpen your skills with Picture Editor for BlackBerry Z10.

http://blck.by/15nye2j

- ADD TAGLINE OR HASHTAG

When simplest is smartest

BlackBerry Z10 Hub brings all your life into one easy stream.

http://blck.by/1224nJ6

- ADD TAGLINE OR HASHTAG

Fastest fingers

Make friends jealous by how fast you can text with BlackBerry Z10 predictive Keyboard

http://blck.by/YAArD1

- ADD TAGLINE OR HASHTAG

Get your day off to the right start

With BlackBerry Z10 Hub

http://global.blackberry.com/smartphones/blackberry-z10/en.html

- ADD TAGLINE OR HASHTAG

Throwback Thursday: Then & Now

http://global.blackberry.com/smartphones/blackberry-z10/en.html

- ADD TAGLINE OR HASHTAG

Free your fingers

Learn these BlackBerry Z10 gestures to keep you moving.

http://blck.by/YDOZAt

- ADD TAGLINE OR HASHTAG

Like if you say Thumb Appreciation Day

Treat yours to a few stretches with BlackBerry Z10

http://global.blackberry.com/smartphones/blackberry-z10/en.html

- ADD TAGLINE OR HASHTAG

Your data plan eating into the groceries?

Here’s 4 ways to reduce the bite with BlackBerry Z10

http://blck.by/VPG5or

- ADD TAGLINE OR HASHTAG

Your BlackBerry Z10 questions, answered:

http://blck.by/VGjLbB

- ADD TAGLINE OR HASHTAG

Keep moving

Alicia Keys with BlackBerry Z10

http://youtu.be/x4FfzemMXRQ

- ADD TAGLINE OR HASHTAG

Do more….

Smarter and faster with BlackBerry Z10

http://youtu.be/FK8EFDdk7ac

- ADD TAGLINE OR HASHTAG

Summary

Summary

• Webinar will be held at 10am on Thursday, March 28 to review and answer questions

• All markets post once/day about BlackBerry Z10 and Galaxy S4 each; 4G Data campaign markets post once/day about that campaign

• Ensure Digicel is positioned to be the network with the fastest speeds and most innovative products

• Any queries please contact Ross Sheil, Group Marketing: [email protected] or 1-876-463-5229