Social media 2014 extension conference final

Social MediaMarketing Your Program & Engaging Your Audience

David Yates

Extension Area Specialist

Information Technology

Eastern Region

@davidyates

http://www.slideshare.net/dayates

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Some Things to Think About

• Can you commit the time to update content?

• What do you want to accomplish?

• Who is your audience?

• Who will monitor the account?

• How will you engage and grow your audience?

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Want a Successful Page?

Engage Your Followers!

• Write in a conversational style

• Listen and ask questions

• Respond promptly. They’ll know you’re listening

• Have a conversation with your followers

• Target posts to your audience

• Keep posts current

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It’s Not Rocket Science…

Just Common Sense

• Use good judgment when posting

• Remember your manners

• Be professional

• Content can go anywhere once posted

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Keep Things Running Smoothly

• Check for spelling and grammar before posting

• Be careful about copyrights and trademarks

• Respect others privacy

• Select a primary and secondary admin for your account

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Need Ideas?

• University of Portland Photo Booth

• Nature’s Skittles

• UT-TSU Madison County

• Healthier Tennessee

• UT Extension FCS

• Tennessee 4-H

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Hashtags

You know, those things with the #

• #AdvancingTN

• #tec14

• #healthyselfieTN

• You can create your own hashtags for anything, such as

a county event

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Market Your Programs

and Engage Your

Audience