Social Media 201 for Travel and Tourism Saturday, March 31, 2012
May 19, 2015
Social Media 201for Travel and Tourism
Saturday, March 31, 2012
Expectations
Saturday, March 31, 2012
Customers WANT YOU on social media
• 93% of customers expect companies to have a presence on social channels1
• 85% expect companies to interact with them on those social channels2
1,2 Cone Business Study on Social Media, 2008
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
NO!
• Fear
• Loss of control
• Dilution of Brand
• Waste of time
• Fad
• Difficult
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Reality
• Conversation online
• Brand building
• Lasting trend
• Manageable
• Scalable
• Learnable
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Tools• Facebook
• Wordpress
• YouTube
• Flicker
• Foursquare
• Google +©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Social Media Changes EVERYTHING...
...and NOTHING!
...WHAT?
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Core Mission
• Guests/Customers
• Sales
• Events
• Projects
• Brand Awareness
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Networking
The SAME rules apply (online)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
• Imagine you are at a live networking function
• Have a PLAN (before, during, & after)
• Introduce yourself
• Find out about the other party
• Make introductions & Share connections
• Be a resource
• Farming not Hunting
• Visibility, Credibility, & Marketability
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Don’t be “that guy”• 70:20:10
• Don’t over-share
• Don’t sell
• Don’t be a snob
• Remember your audience
• Be open & honest
• Be patient©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Brand Management
• Strategy
• Phases
• Set Up
• Manage
• Adapt
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Set Up & Integrate• Identify your target audience
• Choose appropriate tools
• Define your Brand• Logo, colors, fonts
• Use what you have• Website, Email newsletter, Database
• Add Social Media icons
• Facebook Business Page, LinkedIn Company Page, Twitter, Google +
• Directories, Memberships, Associations©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Content is King
• Drives traffic
• Does not ALL have to be original
• You can repurpose your content
• Articles, Press Releases, Event Summaries
• Blog
• Newsletter
• Channels (Facebook, LinkedIn, Twitter)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Proactively cross-pollinate
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Collect email opt-ins• Have people opt into your email list on your
social media site
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
• People want to
engage with brands
• Photo contests,
sweepstakes,
surveys, etc. drive
engagement
• Engaged customers
Run social promotions, contests, etc.
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Advertise
• Amazing opportunity to target
locally, specific interests, etc.
• Very affordable
• Easy to do
• Facebook will occasionally
give money away for
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Which social platforms should my business use?
• Users?• Competitors?• Consider multiple channels!
Trick: Use the search function on a network to gauge activity related to your industry/market vertical/audience
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Diversify
• Use multiple social media
channels
• YouTube is HUGE
• Pinterest is taking off like a
rocket!
• Foursquare is a MUST for
location based businesses
• Choose your channels and
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Email marketing
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Mobile marketing
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Location, Location, Location
Saturday, March 31, 2012
Location-based marketing
From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent
redemption rates from new, real-time geo-targeted ads.
(Borrell Associates)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
REVIEWSGoogleYelp!Yahoo
CitysearchFacebook
Industry Specific
Saturday, March 31, 2012
Google Yourself!
Saturday, March 31, 2012
Mobile advertising
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Track your results and optimize your campaigns
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Find new/better places to advertise (social media, mobile, email, etc.)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Create stronger, more targeted offers that appeal to more people in your market
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Build your reputation as an expert(be the place to go)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Use photos and videos to tell your story
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Create training/educational resources (video, educational downloads, etc.)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Create a customer mailing list
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Send out emails to your list on a more frequent basis(weekly)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Use scarcity to get customers to act now instead of later (e.g. limited-time promotions)
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Use auto-responder email sequences to introduce your prospects to a series of benefits/packages
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Send out birthday cards and holiday cards/gifts
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Create a culture of service at your business
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Use customer testimonials in your email campaigns and on your website
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Up-sell, cross-sell and bundle
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
After a person buys one product, up-sell or cross-sell them another related
product
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Bundle products and offer a discount
+
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Use coupons to encourage bigger purchases
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Offer an expensive, premium product or service with a payment plan
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
Questions?
©2011 Social Savvy Geek, LLC
Saturday, March 31, 2012
©2011 Social Savvy Geek, LLC
text “fan SocialSavvyGeek” to 32665
Saturday, March 31, 2012