Social Media 102: Fundamentals

BIT.LY - J.MP

• Shorten & Track

• Custom ending

• QR Codes

• Use it everywhere

BLOGGING/PUBLISHING

• Embed, embed, embed

• Gather content

• Rich media posting: images, video, podcasting, audio posting.

• Rich media posts

• Shorten links

• Once per day

• Schedule

• Respond, like & comment.

FACEBOOK POSTING

BEST PRACTICES

FLICKR

• Titles  

• Tags  

• Groups  

• Descrip2ons  

• Sets  

YOUTUBE

• Title  them  for  finding  

• Add  descrip2ons  

• Put  a  short  link  in  the  start  of  the  descrip2on  

• Use  tags  

• Schedule  and  share  to  FB,  etc.  

HOOTSUITE

• Bring it all together

• Schedule posts

• Monitor

• Find new content

• Track & evaluate