Social Media 101 Tools, Tricks, DIY (and make it not suck) #SM101Cha Kristy Graves, @kg www.about.me / kristygraves cc: Frau Hölle - https://www.flickr.com/photos/36154286@N03
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Social Media 101Tools, Tricks, DIY (and make it not suck)
#SM101ChaKristy Graves, @kg
www.about.me/kristygraves
cc: Frau Hölle - https://www.flickr.com/photos/36154286@N03
Disclaimer
Gazillion social media platforms
cc: The Daring Librarian - https://www.flickr.com/photos/43666171@N07
Key Channels for #SM101Cha
• Facebook• Twitter• Instagram• LinkedIn• Snapchat• Pinterest & YouTube
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
Facebookcc: iLifeinicity - https://www.flickr.com/photos/36222488@N02
Why Facebook• 1.59 Billion users (Dec 2015)• Brand awareness• Insights• Groups• Facebook Live• Events• Pro Tip: Overlay video with text!
cc: niallkennedy - https://www.flickr.com/photos/35034351734@N01
FB monthly active mobile
users, 1.4 billion in Q4
2015
4,175 members
Twittercc: cobalt123 - https://www.flickr.com/photos/66606673@N00
Why Twitter• 320 million users (March 2016)• 79% outside U.S.• New audience• Customer support, engagement, fans• Influencer engagement• Real-time news & trends• Conversation, Tweet chats• Fun fact: #Hashtag originated in 2007
cc: shawncampbell - https://www.flickr.com/photos/59077136@N00
#original
Personal touch goes a
long way
@Skype got it right
Instagramcc: LoKan Sardari - https://www.flickr.com/photos/30013612@N03
Why Instagram• 400 million users (Sept 2015)• Visual content• Storytelling• All the hashtags• Niche communities• Pro tip: IG recently changed to
algorithm based feed
Hipster Barbia aka @socalitybarbie
Of course, shout out to @garyvee
Passion to hired. @rachelryle
LinkedIncc: nan palmero - https://www.flickr.com/photos/97402086@N00
Why LinkedIn• 400 million users (Jan 2016)• Social selling• Recruiting• Build personal & brand reputation• Still piece of social media (for
professionals) ecosystem• Fun fact: Microsoft bought LinkedIn for
$26.2 billioncc: For Inspiration Only - https://www.flickr.com/photos/33603523@N00
78% of social sellers outsell peers who don't use social
media
Google's CFO, "the Lady CFO"
Snapchatcc: programwitch - https://www.flickr.com/photos/56661936@N00
Why Snapchat• 110 million users (Dec 2015)• Designed for "young people"• 1:1 and very intentional following• Best for personal brands, musicians, artists• Fun to use! (Once you figure it out; it's not
just you)• Pro tip: Download snaps and repost to
other channels
cc: yukop - https://www.flickr.com/photos/22322135@N00
Custom overlays & add fun images
Sponsored Superbowl Gatorade Lens! ($450K - $750K)
Grubhub contest
Pinterest & Youtubecc: Thomas Hawk - https://www.flickr.com/photos/51035555243@N01
Why Pinterest & YouTube• Pinterest, 100 million (Sept 2015)• Pinterest - number one online social
network for shoppers• YouTube, 1 billion+ users• 80% outside US• Fun fact: 1 million businesses on
93% pinners use to plan or make purchases
Education with personality!1M views in 3 days
Big picturecc: vyxle - https://www.flickr.com/photos/89843448@N00
When starting out1. Listen, listen, listen2. Participate3. Share story or promote ("12:1
rule")4. Build community
cc: meolog - https://www.flickr.com/photos/123648128@N07
Keep in Mind• What are your 3 main content buckets?• Why does your content/product have value?• What are your competitors doing?• What are you measuring?• Can you scale it?• Are you engaging your audience?• What can you learn?• Are you taking risks? Being authentic?
cc: designsbykari - https://www.flickr.com/photos/43726999@N06
Beyond "marketing"• Social listening• Build brand authority• Make people's lives better• Drive answers (customer support)• Build relationships, identify
partners/collaborators• Improve efficiency & transparency
cc: michael.heiss - https://www.flickr.com/photos/15748454@N00
How to Rock It• Take advantage of timely events• Get creative• Follow interesting brands & people• Engage employees• Give credit• Have fun with it!
cc: N1NJ4 - https://www.flickr.com/photos/61343210@N00
Tools• Canva.com• ManageFlitter.com• Simply Measured• Tweetdeck, Hootsuite• Bufferapp.com• Animoto• SomeEcards• Excel, Smartsheet• Slack, Trello, Asana
cc: Emily Barney - https://www.flickr.com/photos/60162443@N00
cc: kdonovangaddy - https://www.flickr.com/photos/36801167@N02
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