Social Media 101 - Presented at BrandMuscle

Social Media: 101

Michael C. DeAloiaLNE Group

(www.lnegroup.com)#Brand101 @TechCzar

“Newbie” “Guru”Today’s Presentation

5

#5 Social Media is Traditional and Personal

4

#4 Social Media Builds Market Prominence

3

#3 Social Media Builds Relationships

2

#2 SEO-Integrated Social Media dramatically improves website

ranking.

1

#1 Social Media is proven effective

So what is Social

Media?

@Techczar

“Social Media is like teen sex. Everyone wants to do it.

Nobody knows how. When it’s finally done, there is surprise

it’s not better.”

-Avinash Kaushik “Analytics Evangelist”

Google

@Techczar

“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”– Wikipedia

(www.wikipedia.org)

@Techczar

“Social Media is ‘word-of-

mouth’ in the web

environment.”-Tech Czar, sometime ago

over a martini

(www.techczar.blog.com)@Techczar

@Techczar

“Over 80% of Americans Use Social Media Monthly.”

-Forrester, The Broad Reach of Social Technologies 2009

“2/3 of the global internet population visits social networks.”

-Nielsen, Global Faces: Networked Places, 2009

@Techczar

“Social Media has overtaken adult entertainment and email as the #1 activity on the web.”

-socialnomics, Social Media Blog

@Techczar

Because Social Media is Changing the

Media Landscape

“Technology is shifting the power away from the

editors, the publishers, the establishment, the media elite. Now it’s the people

who are in control.”

-Rupert Murdock, Media Mogul

@Techczar

“It’s a people driven economy

stupid.”-Eric Qualman, 2009

@Techczar

“So…What are the trends?”

@Techczar

Years it took a medium to reach 50

million users…@Techczar

38 Years

@Techczar

13 Years

@Techczar

4 Years

@Techczar

3 Years

@Techczar

“100 Million users in less than 9 months.”

@Techczar

I-phone Applications hit 1 billion downloads

in 9 months

80% of Twitter usage is on mobile devices

Every minute- 13 hours of video is uploaded to YouTube.

It would take a person more than 412 years to view every video on

YouTube.

1,200,000,000 The number of YouTube videos viewed per day.

13,000,000The number of articles available

on Wikipedia.

4,000,000,000 The number of photos archived on

Flicker.com as of June 2009.

1382%

The monthly growth rate of twitter users from January to February

2009.

27,300,000

The average # of “tweets” per day

on Twitter.

5,000,000,000

The number of minutes spend on Facebook

each day

“If Facebook were a Country, it would be

the 4th most populated in the world, ahead of

Japan.”

-Mark Zuckerberg

China’s Q-Zone is Larger!(300 Million Users)

“Houston…We have a problem.”

Case Studies

Bliss!

Case Studies

Fun Social Networking Sites

10

10. The first update

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9. The John McCain interview

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8. Preventing Tragedy

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7. The job offer

6

6. Breaking the news first

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5. The Egyptian arrest case

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4. Status updates for a worthy cause

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3. The tweet from Mars

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2. Tweeting from the womb

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1. The marriage proposal

Michael C. DeAloia“Tech Czar”Email:[email protected]

Phone:216-781-9000 (O)216.212.4067 (M)

FaceBook:www.facebook.com/lnegroupwww.facebook.com/techczar

Blogs:www.techczar.blog.comwww.coolhistoryofcleveland.blog.com

Twitter:www.twitter.com/techczar

SOCIAL MEDIA STRATEGY TEAM

Kristina Kratzer

Email:

[email protected]

216-781-9000 ext 112 (O)