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SOCIAL MEDIA 101 TIE RNEY SMITH, TECH S OUP C ANADA
17
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Page 1: Social media 101 Notes

SOCIAL M

EDIA 1

01

TI E

RN

EY

SM

I TH

, T

EC

HS

OU

P C

AN

AD

A

Page 2: Social media 101 Notes

ABOUT TECHSOUP CANADA

Page 3: Social media 101 Notes

Is my org eligible?

a) Does your business number end in RR0001?

b) Do you have a Letters Patent from Industry Canada?

c) Are you incorporated as a not-for-profit corporation with your province?

d) Are you a library?

You may be eligible to get donations of…

DONATIONS PROGRAM

Page 4: Social media 101 Notes

ABOUT ME

• Past: writing software

• Now: online community & resources about nonprofit

technology

For example… the nonprofit tech self-assesment: https://www.techsoupcanada.ca/en/community/blog/are-your-technology-priorities-in-order-take-the-tech-self-ass

essment

@[email protected]/techsoupcanadatechsoupcanada.ca/community/blogyoutube.com/techsoupcanadaslideshare.net/techsoupcanada

Page 5: Social media 101 Notes

FACEBOOK

Page 6: Social media 101 Notes

FACEBOOK

• How to post text

• How to post a picture

• How to share a post

• How to schedule a post

• How to check the reach of your post

• Facebook Pages app

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RESOURCES & TUTORIALS

http://www.johnhaydon.com/2012/06/17-extremely-useful-facebook-video-tutorials-for-your-nonprofit/

http://www.socialbrite.org/sharing-center/tutorials/facebook/

Page 9: Social media 101 Notes

TWIT

TER

Page 10: Social media 101 Notes

TWITTER

• How to tweet

• How to mention someone, or reply to a tweet

• How to send a direct message

• How to schedule a tweet (Tweetdeck, Hootsuite & other options)

• How to shorten your links & track clicks (bit.ly, ow.ly & other options)

• How to use/search for a hashtag

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YOUTU

BE

Page 14: Social media 101 Notes

YOUTUBE

• How to upload a video to YouTube

• How to edit your description & tag the video

• How to look at video analytics

• How to do simple video editing

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RESOURCES & TUTORIALS

http://www.socialbrite.org/sharing-center/tutorials/video/

Page 17: Social media 101 Notes

QUESTIONS?

@T

EC

HS

OU

PC

AN

AD

A O

R F

AC

EB

OO

K. C

OM

/ TE

CH

SO

UP

CA

NA

DA