Social Media 101: Nonprofit

How Your Nonprofit Can Profit

Social Media 101

Let’s face it.

The world of social

media is daunting.

Where to start?

Adrian Sargeant – Chief Scientist - bloomerang

Did you know that of donors will leave a

nonprofit because of a lack of communication?

People give to

people not to

organizations.

Image Source B2C

Case Foundation Study: Nonprofits74% nonprofits engage

their communities with social

media.

Only 53% actually follow

best practice of establishing

thought leadership.

Where to Begin?

If it Isn’t Broken...

“Relationships are the business of social media.

All relationships have relevance.” e.h.singer

Start WIth a

Connect the Dots (I mean Donors!)

Hottest SPots for Building Community

● Facebook● Twitter● YouTube

Invite Your Donors Home When someone likes your page Facebook,

or follows you on Twitter, it provides an

opportunity to appear on their feed and

connect to your website homepage

It’s all About SharingContent Ideas Video Image Text Audio Link

Informative Newscasts Documents

Editorial Photos, Infographics

New Stories Newscasts Links to Informative Content

Inspirational Testimonials, Movies

Beautiful photos, art

Written Stories,

Testimonials

Music, Interviews

Links to Inspiring Content

Empowering Screencasts, Recorded Training

Infographics, Motivational

Images

Educational Books or

Blogs

Keynotes Speeches, Interviews

Links to Empowering Content

Entertaining Movies, TV, Video Games

Memes Fictional Stories

Music, Comedy

Links to Entertaining Content

dimage credit, anielsanchez.com

Be Shareable

The more shareable content you

produce, the more people will see what

your organization is doing, and be

motivated to get behind it.

Facebook: Make Sure You’re COvered

Customize your cover photo. Upload

inspiring images of your

community, volunteers or

people they serve.

Ask individuals for

“advice” instead of “money”.

Tell them that they

(their ideas, opinions, feedback) are important to your organization.

The Ask Magic

Statement“I have an Idea and

would like you to

help me think it

through.”

Show Love

Tag supporters in photos and posts.It makes them feel

appreciated, and

allows your posts to

be shared

with their followers.

95% of donors appreciate a thank-you call within a day or two of their donation.

85% said it would influence them

to give again.

84% said they would definitely or probably

give a larger gift.

* Penelope Burk, Donor Centered Fundraising

Facebook | Twitter

Is Your Page Engaged?

Social networks are perfect

for asking questions and

opening up discussions with

your audience.

Go Ahead,Ask!Would? Should?

Bright Cover Photo

Connect with Followers

Share videos

Personable Profile Photo

Facebook I do’s

Engaging Avatar or Logo

Call to Action

Engaging Header

Twitter I do’s

Invite Followers

OK, I’m In.

Focus on your core target

audience, those people most

likely to respond to your

messages by taking action.

Get to the Heart of your Donors

Social Committee: Terms of Endearment ● Likes communicating with

stakeholders

● Likes technology (does not need to

be tech-savvy)

● Is creative● Has finger on pulse of latest news● Is well-connected and enthusiastic.

Blog: Dear Donor, It’s All About YOU! ● Use the word “You”

● Delete the word “We”

● Show and tell stories

● Use Pictures! Be fun!

● Post Regularly!

Donor

Organization

Editorial Calendar: It’s a Date

Image by Jeff Hartman; Sales-Marketing-SEO.com

● Facebook Instant Post Insights

● Twitter ReTweets, mentions

● Website analytics and traffic

● Blog traffic

● Email newsletter signups

Commit, Measure and Improve

Thank you!

www.sheconsulting.comp: [email protected]

Follow me!You provide the dots, I’ll create your digital mark.