1 Social Media 101 Whether you’re a top 10 global company, the mom and pop shop down the street, or the engineering firm around the corner, internet buzz today suggests that social media is the place to be. But it isn’t enough to just be present on social media. Drawing on experience from with working with non-profit and government clients as well as big name brands like Coca-Cola and Procter & Gamble, this workshop takes a look at the barriers and opportunities in the social media space. The goal is to help set realistic expectations and offer some content strategy suggestions that will help make social media work for your business or organization. Cosanna Preston, MSc (Oxford), Engagement Strategist Cosanna has worked in Canada, the UK and Nigeria and has a wealth of experience in strategy development and communications (digital and traditional). Her client base has ranged from global heavy weights such as Coca-Cola, PwC, Procter & Gamble, HP and Pfizer to municipalities in both Nigeria and Canada, and clients in the financial services, oil and gas, health, e-commerce and manufacturing industries. Cosanna holds a masters degree from Oxford University and a BA (Honours) from the University of Alberta. She currently works with SaskPower in customer strategy, delivering self-service and improving overall customer engagement.
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Social Media 101 for B2B: Developing Leads and Brand Awareness
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1
Social Media 101
Whether you’re a top 10 global company, the mom and pop shop down the street, or the
engineering firm around the corner, internet buzz today suggests that social media is the
place to be. But it isn’t enough to just be present on social media. Drawing on experience
from with working with non-profit and government clients as well as big name brands like
Coca-Cola and Procter & Gamble, this workshop takes a look at the barriers and
opportunities in the social media space. The goal is to help set realistic expectations and
offer some content strategy suggestions that will help make social media work for your
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