Social media 101

Social Media & Social Networking

The World of Instant Multi-Way Communication

Online social networks are changing the way we:

Work, Play, Buy, Research,

Study, Find out, Meet, Date,

Make-Up, Break-Up, Watch, Try,

Rate,, Rant, Travel, Participate,

Work out, Sign Up, Check-in, Check-out,

So, What’s the Big Deal?

60% + of all Americans are using social media

Age 35 and under has universal adoption

Seniors are fastest growing adaptors

Internet Traffic

Really?... Yup!

Social Media is number one Activity on Web Has surpassed e-mail Newspapers and traditional media outlets drastically decreased Brings more traffic to websites than even !

Facebook = Third Largest Country in World 800,000,000 users White House Fans

1,194,406 fans (11/7/11) Obama Fans

23,955,782 fans (11/7/11) Lady Gaga Fans

44,888,892 fans (11/7/11)

YouTube Second Most Used Search Engine

Facebook in NM

NM - 2,030,790 population (2010) 1,380,358 Internet users as of

June/10, 68.0% of the population 516,280 Facebook users on August

31/10, 25.4% 718,460 Facebook users on March

31/11, 35.4%

Internetworldstats.com

“We do not have a choice on whether we DO social media, the question is how well we do it” -Erik Qualman

Get with the times!

2011 numbers Facebook – 800,000,000+

LinkedIn – 119,000,000 (7/11)

Twitter – 175,000,000 +

YouTube – over 700 Billion playbacks in 2010 › 24 hours of content per minute

No Excuses There are more than 200 million active users

currently accessing Facebook through their mobile devices.

People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

Latinos and blacks are more likely than the general population to access the Web by cellular phones, and they use their phones more often to do more things.

51% of Hispanics and 46% of blacks use their phones to access the Internet, compared with 33% of whites,

PEW Research Center Internet and American Life

Digital Divide

Why?To reach 50 million users…

Radio took 38 years

T.V. took 13 years

Internet took 3 years

Facebook did it in 5 months

80% of internet users have looked online health information.  

This translates to 59% of all adults.

The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox

http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx

PEOPLE WANT TO CONNECT!

The conversation is happening even if you are not participating

Your official voice is not there to give context

One click is not just one click We should/must be where people are.

How?

How?

Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.

Facebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.

Profiles & Groups & Pages… oh my!

Profile v. Pages› Similar looking› Profiles for Individuals› Pages for Organizations

communicating on a mass scale› Different optimized features

Pages v. Groups› Look similar› Groups are for users to organize

› Can’t control it

Page

Page Admins You do not “login” to a page, you login

to your account which controls a page. All pages require an admin. Best practice is for all pages to have

multiple administrators. You can invite admins who are already

on Facebook or via e-mail. Admins are not public.

Updates

How to get & keep your Fans

Content!› Official v. interactive

Keep it interesting & Fresh› Photos, Blog feeds (RSS), Video, New

News. Post every day!

› But not all at once. Develop a posting plan

› Weekly themes› Should meet one of your goals

Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.

Twitter is a nice quiet place to be alone with other people's thoughts.

› @funnyordie

Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

At the heart of Twitter are small bursts of information called Tweets. Tweets are140 characters in length, but don’t let the small size fool you—you can share a lot with a little space. Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content. See it in action

Categorize your friends into circles

The rest is pretty much the same

Best Practices and FAQs

Security!

when you hit send… it is no longer private information

What happens in Vegas…

Personal Info Personal Info

Don't respond to requests for personal information from unknown sources. Providing information such as your social security number or financial details may expose you to identity theft or other types of crime.

Passwords

Are you being followed?

Trolls… they do exist!

Troll: someone who posts inflammatory, or off topic messages with the primary intent of provoking readers into an emotional response.

Have a good Comments Policy

Concerns

Can I just turn off comments? What if someone says something

negative? Add a Comments policy Can we have a work profile, an

organization profile, and my own profile?

Archiving questions We have a website, why Facebook?

What should I post & where

Facebook › Photos, Events, Videos, Links, Articles,

Quotes, Thoughts, current happenings, Updates

Twitter› Short thoughts, updates, Links

Websites› Long term information› Archives

Checklist Setup a Facebook Page, Add Content to

the Page, & Publish the Page Establish a system for regularly updating

a Page Brief your boss/management on Facebook

and ask them to contribute Promote the Page

› Add your Facebook URL to everything› Put a Fanbox on your Website› Buy Ads

Checklist cont…

Add a username to the Page (shortened URL)

Post Content via Mobile (events or out in the field)

Make a video thanking your fans Share comments from the page

internally

Other Social Media Social Networking. Interact by adding friends,

commenting on profiles, joining groups and having discussions.› Facebook, Hi5, Last.FM

Social Bookmarking. Interact by tagging websites and searching through websites bookmarked by other people.› Del.icio.us, Blinklist, Simpy, Stumbleupon

Social News. Interact by voting for articles and commenting on them.› Digg, Propeller, Reddit

Social Photo and Video Sharing. Interact by sharing photos or videos and commenting on user submissions.› YouTube, Flickr

Wikis. Interact by adding articles and editing existing articles.› Wikipedia, Wikia

www.facebook.com/BCCHCwww.facebook.com/martin21munoz

Thank you!