Social Media 101 An overview Faye E. Oney Marketing Consultant Oct. 20, 2010
Social Media 101
Jan 13, 2015
Introduction to social media, including basic definitions, social media marketing, examples of best practices, and navigational basics.
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Social Media 101An overview
Faye E. OneyMarketing Consultant
Oct. 20, 2010
The Internet is a public place
Nearly 2 billion people are currently online.75% of Internet users worldwide visit a social
network or blog when they go online.The average user spent 6 hours on social
media sites in April ‘10 (up from 3.5 hrs. in ‘09)By 2014, social networking services will
replace email as the primary communication tool for 20% of business users.
Sources: internetworldstats.com, mashable.com, venturebeat.com
Social media defined
Any tool or service that uses the Internet to facilitate conversations
Brian Solis, Engage!
The use of technology combined with social interaction to create or co-create value.
John Jantsch, Duct Tape Marketing
A world where anyone can be a publisher, reporter, artist, filmmaker, photographer, or pundit.
Teradata, Social Media Guidebook
Online tools to build communities
Social media is: Social media is not:
CommunityRelationshipsConversationsDialogueContributionPublishingSharing/collaboratingTransparency
Advertising platformSales toolOne-way marketingSelf-promotion
Traditional marketing vs.Social media marketing
Traditional marketing1-way communication
Social media marketing 2-way communication
Advertising – broadcast, print media, outdoor, etc.
Sales promotionPRPersonal sellingSpecial eventsDirect marketing – direct
mail, email marketing, etc.4 Ps: Product, Price,
Place, Promotion
Starts with listening to customers
Engage with them-ask for their opinion
Provide valueNo sales pitch!4 Cs: Content, Context,
Connections, Community
Examples of companies doing social media the right way
Customer feedback
Transparency
Customer service
Product demonstration
Educate audience
Community interaction
Business community interaction
ConnectWise customer service
Navigation basics
Facebook - http://www.facebook.com/ConnectWise
LinkedIn - http://www.linkedin.com/in/fayestockoney
YouTube - http://www.youtube.com/cisco, http://www.youtube.com/blendtec
Twitter - http://twitter.com/FayeinCbusBlogs - http://socialmediatraininginc.com/blog/
Security and privacy
Online security breaches can happen anywhere – banks, credit card companies, even your website.
Always adjust your privacy/security settings when creating a personal profile on Facebook, MySpace, or ANY personal site.
Do not put personal information such as your phone number and address in your Facebook profile.
View the privacy settings on LinkedIn, and set according to how you want people to view your profile.
Resources
http://internetworldstats.comhttp://mashable.comhttp://venturebeat.comDuct Tape Marketing, John JantschEngage!, Brian SolisSocial Media Guidebook, Teradata
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