Social Media 101

Miles MaierLondon Region ICT Champion

SOCIAL MEDIA

101

Social Media / Web 2.0

• What is it

• Why should you care

• How it’s being used - for non-profit

• Impacts

• How to get there

Photo: flickr.com/photos/tonypeters/

“Social Media is game changingwww.Radian6.com/cms/social_media

“Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content”

www.universalmccann.com

Social Media / Web 2.0

Photo: flickr.com/photos/briansolis/

Why social media?

• Advocacy

• Awareness

• Fundraising

• Inspiring action

• Influencing change

Blog Readership

• 65%

• 17.8m

UK Active Internet Users

Universalmccann.com

Watching Video

• 84%

• 15m

• UK Active Internet Users• Universalmccann.com

Photo Sharing

• 49%

• 8.4m

UK Active Internet Users

Universalmccann.com

Social Networking

• 60%

• 10.6m

UK Active Internet Users

Universalmccann.com

Finding your Way

Photo: flickr.com/photos/worldwidewandering

Finding your way

• Objectives - what

• Audience - who

• Strategy - pick a path that fits

• Implement - match the tool

• Sustain - measure, adjust

Help yourself and others

• UK Riders – www.ukriders.info

• Idealware – www.idealware.org

• NetSquared - http://netsquared.meetup.com/

• Common Craft – www.commoncraft.com

• Facebook for Good - http://tinyurl.com/6d6v2y

• My Causes - www.myspace.com/mycauses

Photo: flickr.com/photos/jose-montenegro/

Top 10

10.Crowdvine - meet smarter

9. Ning - create your own network

8. Flickr - show your story

7. Del.ico.us - tag it

6. Youtube - tell your story

Top 10

5. Google Docs - collaborate

4. Blogs - follow and listen

3. RSS - stay up to date

2. Suppliers Directory - find ‘em

1. Knowledgebase - find out

Miles MaierLondon Region ICT Champion

www.lasa.org.uk/ictchampion

[email protected]

020 7426 4496