Social Media 101 Tactics, tips for beginners Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/ BizJournalism Robin J. Phillips @RobinJP
Social Media 101
May 13, 2015
Robin Phillips presents "Social Media 101," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org.
For more information, please visit businessjournalism.org.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Media 101Tactics, tips for beginners
Reynolds Center for Business Journalism
Twitter:@BizJournalism
facebook.com/BizJournalism
Robin J. Phillips@RobinJP
What you will learn
How to create a strong Bio statement
Sites to follow to learn more
Followers and Following = what’s the difference
@reply or @DM or #Hashtag = what are these things?
How to get started
Whatever you need to know => No stupid questions
Ways to “join the conversation” - etiquette
Tricks for creating short links, adding articles, photos
Five generations
Tool for reporters
Signing up, setting up • Sign up• Photo• Bio• Background• Start
following• Tweet!
Sign up, remember your username, password .. really, remember them
Username = Use Your Name
Checkusernames.com
Think ahead
Can you grab Usernames for all the sites you may want to use eventually?
If yes, do it.
Where to write bio, etc.
Facebook bios
What to put in your bio
First person, Journalists and SM
Followers / Following
Whoa! Whoa!
Begin Tweeting• Creating a persona• Letting followers know what
to expect• Sharing your work• Engaging in a conversation• Injecting personality• Using first person• Setting a tone• Having fun
No, it’s not that bad
Announce yourself
Announce yourself
• Twitter lists:• Twellow• WeFollow• LoadedWeb• JustTweetIt• TweetFind• MrTweet
• Twitter lists for Journalists:• MuckRack• MediaonTwitter• JournalistTweets
Start following people
• People on your beat• Other journalists• Friends• Family• Readers, viewers
Best practices – Twitter or Facebook
Make every word count. Keep it simple. Provide context. Lead with the good stuff. Write killer headlines. Graphics expand the story. People make things interesting. It’s OK to use first-person. Consider your audience. Be polite.
@reply, RTs, and more…
Conversations
Mix personal / professional and speak directly to your followers
Direct plea to Facebook friends
Hashtags were developed to create groupings on Twitter.
Official #hashtags
http://businessjournalism.org/2011/01/25/from-resource-efficiency-to-innovation-inside-the-business-of-sustainability/
Signing up, setting up • Sign up• Photo• Bio• Background• Start
following• Tweet!
Learn more
Related Documents
