Social Media 1.0

Council For A Strong America:

DISCLAIMER

Social media is a process. 

Social Media 101

Why Use Social Media?

• Nationwide branding• Recruit employees

• Build/foster relationships • Engage new audiences • Promote CSA events • Build issue awareness

CSA Social Media Survey 

  We are mobile. Nearly 50% of CSA employees use a smart phone for some aspect of work. We like Facebook. A lot. More than 70% of CSA uses the No. 1 social networking site. We “get” social media. At least, on a basic level. 55% of us understand the basics.

81%  of police

departments across the country use social media 

in one form or another.

The other 19%are 

planning on it.

(IACP, September 2010)  

Total surveyed: 728 police departments  

(Web URL: http://www.capecodonline.com/apps/pbcs.dll/article?AID=/20110106/NEWS/

101060311)

Police aren't our only constituents online. All four groups have a presence.

How Social Media Will Impact 112th Congress

GO TO: http://www.cnn.com/video/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+rss%2Fcnn_freevideo+%28RSS%3A+Video%29#/video/politics/2011/01/05/caifa.congress.goes.social.cnn

Check to see if your members are using social media at:www.iacpsocialmedia.org/directory Look up your legislators at:www.facebook.com/congress  www.tweetcongress.org/members 

2010 Accomplishments (or should we say, "experiments"?)

Case Study #1: Sen. Lugar Re-Tweet

Case Study #2: Media Outreach

Case Study #3: Event Coverage

Established the E-Comm WorkGroup

• E-Comm Workgroup met 3 times in 6 months • Representatives from every department,

sibling and state  • Reviewed documents-in-progress for feedback

Social Media Policy To Guide Us

• FIRST RULE: Do No Harm • SECOND RULE: Social Networks Should Be an Extension of Our

Website

• THIRD RULE: Per Rule #2, if States Wish to Create Social Media Network Accounts, These Accounts Should Serve as an Extension of that State's Website.

Facebook Ads

 • Experimented with

Facebook Ads for Mission: Readiness

Live-Tweeting: A New Kind of Conference Recruiting

What's Next in 2011?

• Analytics• Allies• Social Media policy / employee handbook • Brand building• Coach states• Share, share, share

We Will Build The Brands

• Maintain a solid online presence  • Work with allies

 • Karma banking concept

We Will Coach The States

• Work with states to assist in social media as needed

We Will Make Everything "Shareable"

• Sharing buttons on the websites

• Linked icons on printed materials and MyEmma emails

This Is Great, But.....

• What does this mean for my office? • How much time do I have to invest?

 • How can I get more familiar with the platform?

 • How do we submit content?

• What is the process for approving material?

More Resources

• Social Media Glossary • Guide to Privacy Settings • Recommended Reading List  • Social Media Model Policy

o InternaloExternal

Q & APlease keep your questions brief and focused. 

We are more than happy to talk 1-on-1.