Social Media 2011 Where are we now? Where are we going? How can you get there? Points of View on Social Media Utilization for Companies, Associations and Non-Profits.
May 11, 2015
Social Media 2011Where are we now?
Where are we going?How can you get there?
Points of View on Social Media Utilization for Companies, Associations and Non-Profits.
Discussion Points
• How is social media moving the meter?
• Has social media reached the tipping point?
• Why are people fussy about social media?
• How can social media help your organization?
• Financially
• Outreach
How is Facebook moving the meter?
• 500 million active users. That’s
500,000,000 for those counting at home.
• More than half log in daily. That’s 250,000,000 for those counting at home.
• 8 billion minutes a day are spent on Facebook. That’s 8,000,000,000 for those counting at home.
How is Facebook moving the meter?
• 65 million people “like” something
on Facebook every day.
• There are over 900 million objects that people interact with.
• Average user is connected to 80 community pages, groups and events.
• Average user creates 90 pieces of
content each month.
How is Facebook moving the meter?
• 34% of young women make
Facebook the first thing they do when they wake up, even before brushing their teeth or going to the bathroom.
• 21% of women age 18-34 check Facebook in the middle of the night.
• 63% use Facebook as a networking tool.
How is Twitter moving the meter?
• 105 million registered users.
• 300,000 new users per day.
• 180 million unique visitors per month.
• 37% of active users use Twitter on their phones.
• 600 million Tweets per day.
How is LinkedIn moving the meter?
• 75 million on LinkedIn.
• A new person joins every second.
• Every Fortune 500 company has a page.
How is LinkedIn moving the meter?
• Headhunters love it.
• 45% of people hiring check LinkedIn profiles.
• Jobseekers should love it.• I have 418 connections.• That links me to 4,570,512
professionals.• Know someone who knows
someone.• Event calendar bonanza.
• Great opportunities to ask and answer questions.
How is social media moving the meter?
• Twitter is seeing triple digit growth.
• Facebook is seeing triple digit growth.
• LinkedIn in seeing 90% growth.
• In America, social networking overall now accounts for 25% percent of all activity on the Internet.
Social Media hasn’t reached its tipping point.
• 36% of people used digital and
traditional sources to get news.
• 39% use solely use traditional sources.
• 9% use solely digital sources.
Social Media hasn’t reached its tipping point.
• 33% use search engines to gather
news information.
• 26% said they read a print publication yesterday.
• 8% of adults under 30 said they read a print publication yesterday.
If there is one thing you remember from this presentation, what is it?
Social media is a valuable tool in any marketing campaign.
It is not the entire toolbox.
Why are people fussy about social media?
• People will say bad things about me.
• They already are.
• You have the ability to hear those concerns.
• You have a power to remedy those situations.
Why are people fussy about social media?
• People will say bad things about me. Here are ways to handle it.
• It's been 5+ weeks since @aepohio cut branches down that were lying on our power lines. They still have not cleaned up our yard. Unreal.
• @marksubel Gosh Mark, drop me a note @ [email protected] & I'll put you in touch with someone you can discuss the matter with.
• Just want to say thanks to @aepohio for quickly resolving our concern from last week. Very professional & courteous. Thanks @aepohio
Why are people fussy about social media?
• People will say bad things about me. Here is how to not handle it.
• http://www.youtube.com/watch?v=5YGc4zOqozo
• Guy checks guitar on United.
• United breaks guitar.
• Guy gets run around.
• Guy writes song about United breaking guitars.
• 9,271,178 people watch the video.
Why are people fussy about social media?
• People will say things that are too private.
• You can create privacy guidelines because you respect people’s privacy.
• You can move the conversation offline.
• You have to monitor your page.
Why are people fussy about social media?
• This will consume my life!!!!
• There are ways to creative a collaborative experience.
• There are companies who can help you and won’t break your bank.
How can social media help your organization?
How much is a Facebook fan worth? A social media measurement firm called Syncapse has come up with an actual dollar value. The answer?
An average fan is apparently worth about $136.38.
How can social media help your organization?
Dell is #38 on the Fortune 500 list.Dell is #5 on Fortune’s most admired list in its category.
Dell claims $3,000,000 in added profit directly from Twitter.
How can social media help your organization?
Look how it helped me.
I wouldn’t be here working for The Milenthal Group speaking to you right now were it not for social media.
How can social media help your organization?
What is the value of your e-mail?What is the value of your phone?
Social Media is a communication platform. Its return on investment goes well beyond dollars.
How can social media help you?
Search Is Changing.
• Social media channels create Google Juice.
• YouTube is a search engine.
• Google Instant reduces search from 10 pages to 5.
Create measurements for success.
• Adding new sponsor relationships.
• Traffic to platforms.
• Better conference attendance.
• Grassroots development.
• Legislative lobbying.
Find ways to engage customers.
• Contests.
• Poll questions.
• Coupons.
• News.
Create a roadmap.
• Develop a schedule to publish content.
• Make sure it’s realistic.
• Follow the map.
Study the map.
• Plan
• Do
• Study
• Act
If there is one thing you remember from this presentation, what is it?
Social media is a valuable tool in any marketing campaign.
It is not the entire toolbox.
Thanks for being here.
Phone: 614-429-5907
LinkedIn: http://www.linkedin.com/in/danfarkasinteractive
Twitter: http://www.twitter.com/danfarkas
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