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#socialpro #21b @kevinsaysthing s Kevin Shively, Head of Content and Creative for Simply Measured SOCIAL MARKUP: RICH PINS AND TWITTER CARDS
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Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

Apr 16, 2017

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Page 1: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Kevin Shively, Head of Content and Creative for Simply Measured

SOCIAL MARKUP:RICH PINS AND TWITTER CARDS

Page 2: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Page 3: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

RICH PINS

Page 4: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

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#socialpro #21b @kevinsaysthings

87% of Pinners have purchased a product because of Pinterest.

Source: Millward Brown 

Page 6: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

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#socialpro #21b @kevinsaysthings

(hint: the answer is “yes”)

Does that seem like an opportunity?

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#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

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#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

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#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

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#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

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#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

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#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

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#socialpro #21b @kevinsaysthings

Getting Started with Rich Pins

So Can I Use em?

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#socialpro #21b @kevinsaysthings

Step 1: Social MetadataStep 1: Setting the right metadata

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#socialpro #21b @kevinsaysthings

Step 2: Validate

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#socialpro #21b @kevinsaysthings

Step 3: Apply, Get Approved, Party

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#socialpro #21b @kevinsaysthings

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#socialpro #21b @kevinsaysthings

It’s Not Easy to Stand Out!

500 million Tweets per day

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#socialpro #21b @kevinsaysthings

(Hint: that’s a lot of Tweets)

6,000 Tweets per Second

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#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

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#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

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#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

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#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

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#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

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#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

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#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

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#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

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#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

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#socialpro #21b @kevinsaysthings

Would I tell you about them if you couldn’t?

Can I use em?

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#socialpro #21b @kevinsaysthings

Step 1: Social Metadata

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#socialpro #21b @kevinsaysthings

Step 2: Use Cards, Party

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#socialpro #21b @kevinsaysthings

THANK YOU!

Find me on the internet:

@kevinsaysthings