International Federation ofR ed C ross and R ed C rescentSocieties Social Marketing Ecosan in Sri Lanka
Social Marketing Ecosan in Sri Lanka. Dry composting pilot project in 2001- 2002 in 3 locations Low cost- Mid range Different social groups 42 Ecosan.
Jan 30, 2016
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International Federationof Red Cross and Red Crescent Societies
Social Marketing Ecosan in Sri Lanka
International Federationof Red Cross and Red Crescent Societies
•Dry composting pilot project in 2001- 2002 in 3 locations
•Low cost- Mid range
•Different social groups
42 Ecosan toilets- Pilot
(National Water Supply & Drainage Board, Sewanatha, Sarvodaya & Eco-Solutions)
International Federationof Red Cross and Red Crescent Societies
Limited fundsInterest of the implementers changedMisinformation to UsersUnreasonable Promises to usersAttitudes & cultureAuthorities’ opinion on EcosanGuideline and Policy non-existant
Ecosan, why did it not upscale?
International Federationof Red Cross and Red Crescent Societies
Post Tsunami - Reintroduce ecosan (ACF, Practical Action, Red Cross, etc.)
•Still considered Pilot•National level discussion on appropriateness…
•Local authorities unaware (discouraging)
•Donors strict timeline for projects•Lack of funds for Social Marketing
International Federationof Red Cross and Red Crescent Societies
Discussions-Prospect of Ecosan very wide!
Agricultural input Water security Environmental Impact Improved health Efficient/ Effective Safe operation & maintenance Reuse of excreta Etc..
International Federationof Red Cross and Red Crescent Societies
What was needed
National Level•Sanitation Task Force•Authorities’ Acceptance•Information sharingAuthorities (National /
Local)•Guideline•Policy for ecosan•Reference Manual•Training
User Level•Workshops•Campaigns•User Manual•Trainings•User Incentive programs
Mass Media Campaigns
International Federationof Red Cross and Red Crescent Societies
Output
National Level•Ecosan Policy•PHI Manual revision•Trainings and Workshops
Authorities (National / Local)
•Guideline•PHI trainings•Reference Manual•Training•Awareness
User Level•PHAST workshops•Campaigns•User Manual•Trainings•User Incentive programs•Constant monitoring
Video Documentary, Painting competitions, etc..
International Federationof Red Cross and Red Crescent Societies
Compost toilet types in Sri Lanka
International Federationof Red Cross and Red Crescent Societies
Mainstreaming Ecosan in Sanitary ware Business
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