Social Marketing At It's Best

SOCIAL MEDIA AT ITS BEST

SOCIAL MEDIA

INTRODUCTION

SOCIAL MEDIA IN THE CORPORATE WORLD• What is Social Media

• Benefits

• IT industry

• Opportunities

• Conclusion

• Bibliography

What is Social Media• Electronic Communication

• Social Networks

• Bookmarking Sites

• Social News

• Media Sharing

• Micro Blogging

Benefits of Social Media• Make Personal Connections

• Customer Awareness

• Improves Product and Brand

• Customer Base Grows

• Increase sales

WELL KNOWN EXAMPLES OF SOCIAL MEDIA

Old Spice Body Wash

Social Media In Your Industry

IBM & Blogs

INTEL & Google+

Cisco & You Tube

Oracle’s You Tube Channels

Opportunities

To understand your customers

Influence their behavior

Gain their loyalty

CONCLUSION• What is Social Media

• Benefits

• IT industry

• Opportunities

BIBLIOGRAPHYWorks Cited

"8 Benefits of Social Media for Small Business." 8 Benefits of Social Media for Small Business. N.p., n.d. Web. 10 May 2014. <http://adsolutions.yp.com/small-business-marketing-center/small-business-marketing-articles/8-benefits-of-social-media-for-small-business>.

A Collection of 101 Companies Rocking It on Social Media. http://cdn1.hubspot.com/hub/53/101-Companies-Rocking-Social-media-HubSpotv5.pdf: Hubspot, 2013. Print.

BALWANI, SAMIR . "Presenting: 10 of the Smartest Big Brands in Social Media." Mashable. N.p., 6 Feb. 2009. Web. 11 May 2014. <http://mashable.com/2009/02/06/social-media-smartest-brands/>.

Bacon, Jason . "Impact of Social Media on Marketing Industry - Fourth Source." Fourth Source RSS. N.p., 23 Aug. 2011. Web. 10 May 2014. <http://www.fourthsource.com/social-media/impact-of-social-media-on-marketing-industry-3515>.

BIBLIOGRAPHYWorks Cited

"Cisco." YouTube. YouTube, n.d. Web. 11 May 2014. <https://www.youtube.com/user/Cisco/welcome>.

"Creating Business Opportunity through Social Media." Yola. N.p., 3 July 2013. Web. 11 May 2014. <http://www.yola.com/blog/creating-business-opportunity-through-social-media/>.

Curtis, Dr. Anothony. "The Brief History of Social Media." The Brief History of Social Media. N.p., n.d. Web. 10 May 2014. <http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html>.

Grant , Robin . "Wieden+Kennedy’s Old Spice case study." We Are Social RSS. N.p., 10 Aug. 2010. Web. 10 May 2014. <http://wearesocial.net/blog/2010/08/wieden-kennedys-spice-case-study/>.

"Oracle." YouTube. YouTube, n.d. Web. 11 May 2014. <https://www.youtube.com/user/Oracle>.

Soskey, Ginny . "25 'Boring' Companies With Brilliant Social Media Cover Photos." 25 'Boring' Companies With Brilliant Social Media Cover Photos. N.p., 10 Sept. 2013. Web. 11 May 2014. <http://blog.hubspot.com/marketing/brilliant-social-cover-photos-from-boring-companies-li>.

"social media." Merriam-Webster. Merriam-Webster, n.d. Web. 10 May 2014. <http://www.merriam-webster.com/dictionary/social%20media>.