Social Marketing Analyse

Where to begin

“… a study of social media adoption at 500 of the fastest growing companies in the US … 77% of respondents now report at least some use of a social media tool in theirbusiness.”

consumers social media perceptions

Social media is a key driver of brand awareness and affinity

Who to follow

450 mio. Profiles Facebook180 mio. Blogs to track55 mio. Profiles LinkedIn 50 mio. Tweets per day30 mio. Users Plaxo45 mio. Profiles XingGoogle nr. 1Youtube nr. 3Facebook nr. 4Twitter. Nr. 13

the complaint

the compliment

the expressed need

the competitor

the crowd

the influencer

the crisis

the ROI

the audit

the thread

Top ten reasons brands should listen to social media

Don’t make a cemetery

1.   Add Your BusinessIf you’re located in a large city your business may have already have been listed.  If it’s not…simply add it to the network by clicking “Add This Place”. 2.  Add FriendsLike any social network, you need people to communicate with.  Foursquare makes it easy to add your current contacts in your Gmail, Facebook, and Twitter accounts.  3.  Get ActiveCheck in to your work each day.  This will let all of your friends know where you work, and also allows your business to remain fresh in their minds. 4.  Add TipsOn each location you check into, you’re allowed to add “tips”.  5.  Reward Those Who Check InYou should be rewarding Foursquare users who check into your business. 

Listening Measuring Engaging

Three phases of an end to end program:• Listening: Discovering real-time, relevant, impactful conversations• Measuring: Monitoring, analyzing and tracking those conversations• Engaging: Active dialog with customers and tracking/ tagging

comments for further use

show you’re paying attention

Real-time - Real-time data as discovered delivered to the dashboard and the analysis widgets.

Easy-to-Use UI - Text, pictures and video can be viewed inside the dashboard for ease of use. Clicking on the post can also take you to the original source. Widgets are setup simply by flipping them over.

More than Blogs - Covers all forms of social media including all blogs, top video sharing sites, top image sharing sites, forums, opinion sites, mainstream online media and Twitter.

Conversational Dynamics - Conversational dynamics are constantly tallied from every post/video/image in the topic profile to track the viral nature and to allow for easy sorting by publish date, comment count, unique commenters and calculated engagement. This enables the user to quickly sort through the noise.

the speed & breadth of information

identify potential trends & news

Increase in buzz surrounding CNBC profile on Sermo

Time Series – Level of conversation over the past 30 days.

Think as a team

Your colleagues Your customers

Talk about your products

identify potential trends & news

Topic Cloud - Top 50 most mentioned words in conversations surrounding Sermo over the past 30 days.

Real-time push notifications on brand and behavior

Today we are seeing 50 million tweets per day

Humanize your company

33 of the 66 posts in the past 30 days are on MicroBlogs (Twitter & Friendfeed)

Listen at the point of need

Real-time excerpts from Pass on media

reporting and results

Detailed Report

Real-time dashboard results

Releation - processing

Implementation

Launch

Feasibility studies Social Reviews Insight workshop Strategy User Involvement Future exploration Conceptualization

Social Design Sketching Framework Prototyping Design Solution Deployment

Launch Iteration Seeding Content Marketing Community management

Steffen Kirkegaard

TV journalist 1994

Medie økonom 1997

Adm Dir. Zonning Multimedia 2001

Udd. Produktionsleder Film TV 2003

Key Account Manager Turntool ApS 2005

Adm Dir. Pass on media 2010

Dir. ifluenze -