Social Manufacturing

Social Manufacturing

Richard Brown

VP International Marketing

VIA Technologies, Inc

Taiwan at a Crossroads

• New design innovations• New apps and services• New product categories• New markets

PC Economy Connected Cloud

Hardware, Software, & Cloud Unite!

“There's going to be an explosion of integrated hardware/software solutions that manage your car, life, music, refrigerator,” Eric Schmidt

Social Manufacturing

Digital Fabrication

CrowdfundingOpen Hardware

A Brave New World

Everyone Can Be a Maker!

Fast Prototyping!

Personalized Products

Mass Crowdfunding

Rapid Time to Market

Limitless Possibilities

• Smart Education– Smart e-devices– Robotics– Art

• Smart Health– Monitoring– Exercise and Fitness– Signage/Display

• Smart Workplace– Automation & control– Signage– Surveillance– Environmental

management– Productivity

• Smart Home– Automation & control– Entertainment– Appliances

• Smart Cities– Buildings– Environmental

Management– Infotainment– Transportation control

The Road to Social Manufacturing

Build a Great Team

• Team leader• Hardware developer• Software developer• Designer • Business development

Identify a Real-Life Problem

How long is my smart phone

battery going to last?

Formulate Your Execution Plan

• Product development • Rapid prototyping • Community engagement• Product tuning • Create new apps and services• Crowdfunding pitch

Product Development

Keep it Simple!

Rapid Prototyping

If a picture is worth a

thousand words, what’s the value

of a physical sample?

Engage the Community

Instantaneous feedback loop

Tune the Product

Serendipity: charging hub + napkin holder

Create New Apps & Services

Smart charging hub display

Pitch the Product

Compelling story with clear value

proposition

Roger Do

Programming Monkey

http://www.allposters.com/-sp/China-Anhui-Province-Hands-Carving-Chop-Posters_i7157127_.htm

http://www.petermcbride.com/collection/Chisels.htm

http://richarddennison.files.wordpress.com/2008/05/org-chart2.jpg

Roger’s Predictions about Social Manufacturing (Now Evidence-free)1. Social is more important than manufacturing.

(Steve Job better than Bill Gates)

2. We need hard thinkers as well as hard workers.(Japanese workers die from Karōshi. US workers die from boredom.)

3. We need deep imagination more than we need shallow cleverness.

Final Thoughts

• Build on your strengths• Taiwan hardware capital of the world

• Share, listen, and learn• The community will guide you

• Execute fast• Embrace competition

• Be realistic • Markets of 10,000

• Have fun!• People respond to passion

THANK YOU