Social, Location, Mobile (SoLoMo) marketing solution at shopping malls in Vietnam

Social Location Mobile Marketing

Free WiFi | Map| Mobile Shopping The SoLoMo Ecosystem of VINCOM MEGAMALL & more

Dzung Nguyen [email protected]

A project of An Vien Media

Smartphone in Vietnam at glance

Source: wearesocial.sg 2014

Blooming in mobile data traffic

Source: Cisco Visial Networking Index (VNI)

... drive microcell opportunity

Coverage Model Cellular Network designed for: - Voice (no dropped call) - Light users per cell - High mobility - In-building penetration is low

Density Model Microcell deployment to maximize capacity in small geographies - Wifi - And/or Femtocell, DAS - Wifi: lowest cost, highest BW,

unlicensed spectrum

1 Data user

= 100 Voice users

80% Of all mobile data

traffic from indoors

Source: Cisco Visial Networking Index (VNI)

SoLoMo Marketing Solution

Source: Cisco

The trend in smartphone era

SoLoMo Marketing Solution

Social, Location, Mobile (SoLoMo marketing solution)

Free, Ads-supported Wi-Fi

Indoor Map

Mobile Shopping

• Full coverage at Vincom Mega Mall

Royal City and Times City:

AWING Wi-Fi in brief

The biggest underground shopping malls in Asia (230,000 m2), under Royal City complex with 4,500 super deluxe residential apartments

High density (up to 2 million visitors per month) Full indoor coverage Shopping, Restaurant, Entertainment

Large underground shopping malls (200,000m2) , under Times City complex with 12,000 deluxe residential apartments

High density Full indoor coverage + outdoor centered at

Water-music Hall

And now expanding more …

Free Wi-Fi

Connect to AWING Wi-Fi 1

Ads popup (automatically) 2

Ads Interaction as required to access to Internet 3 Wi-Fi connection & Internet

access grant 4

Landing pages 5

Timeout after 30 – 60 min per access

Ads interaction OK

No thanks

No Wi-Fi connection N Demo: Bao Tin Minh Chau’s Banner Ads http://goo.gl/KZ1O7y

Indoor Map & Mobile Shopping

Products, sales, hot deals, … browsing

Store location, way finding, …

Rate, comment & share

http://awing.vn

AWING Wi-Fi in brief: traffic

Sample traffic at Royal City Source: Google Analytics

Number of user access Unique users Number of total ads pages displayed

Sep

Oct

Nov

Dec

(*) User monthly growth rate at 10%

AWING Wi-Fi in brief: user profile

Source: Google Analytics

Why AWING?

• Comprehensive mobile solutions for

shopping users

Free Wi-Fi, Indoor Map, Mobile

Shopping

• Millions of visitors each month

• Age of 16 – 45

• Upper-middle income audience

• High ROI

– Mobile users (more engagement)

– High interaction & CTR

Ads campaigns

• TVC

• Click to visit

• Animation

• Text matching

Wi-Fi location marketing

• Poll

• Email collection

• Banner Ads

• App download

Free Wi-Fi | Map | Shopping

Thank you! Contact us:

AWING Team ([email protected]) Or, Dzung Nguyen ([email protected])