Social Listening: What's Your Social IQ?

WHAT’S YOUR SOCIAL IQ?

SOCIAL LISTENING:

Who could I be? Male

Older than 40

Money

Was your ‘gut’ right?

Male

Older than 40

Money

WHY LISTEN?

HOW DOES IT WORK?

5 Steps for Social Listening Success

à Hypothesisà Testà Evaluate and analyzeà Develop recommended strategy based on insightsà Execution!

Are you being heard?

What’s Your Social IQ? WORKSHEET RESULTS 200 or more à Doing the ‘right’ stuff180-199 à On your way150-179 à Average149 or less à Needs improvement

à Improving Your Social IQà Jab, Jab, Jab, Right Hook

Best Practices

+

SOCIAL LISTENING

SOCIAL INTEL

MARKETING DECISIONS=

à April 21: Defining Your Buyerà May 19: Positioning & Your Content Marketing Strategyà June 16: Creating Your Content Teamà July 21: Promoting and Measuring Content

Upcoming Traffic University sessions Traffic-prm.com/traffic-university

Online Marketing Manager, TrafficPRMwww.traffic-prm.com

Twitter: @[email protected]

314.633.1805

Elise Connors | Contact Info