April 15th, 2013 at 18.00 posts inter 20 diretta 11 cagliarii 6 milan 4 seriea 3 April 13th, 2013 at 18.00 posts milano 25 fuorisalone 22 design 10 designweek 6 32giornata 6 April 9th, 2013 at 18.00 posts fuorisalone 30 designweek 28 nabasalone 20 milano 9 design 6 SOCIAL LISTENING of FUORISALONE 2013 http://twindex.fuorisalone.it Marco Balduini, Emanuele Della Valle, and Daniele Dell’Aglio, Mikalai Tsytsarau, Themis Palpanas, Cristian Confalonieri 12.00 18.00 00.00 0 100 200 9(4(2013 0 100 200 10(4(2013 0 100 200 11(4(2013 0 100 0 100 200 15(4(2013 200 14(4(2013 12#4#2013 22:15 16#4#2013 22:15 Fuorisalone is a city scale event held in +600 venues around the city during Milano Design Week. 500.000 people get to Milano to attend it. It is the perfect setting for launching products, e.g., ASUS launched FonePad and presented the new VivoBook. THE CONTEXT Fuorisalone.it and ASUS want to real time monitor the visitors' reactions: • What are the most attractive events? • What do they think about the events they join? • What is their mood before, during and after the event they join? THE PROBLEM Social listening • analysis of the micro-posts posted from Milano during fuorisalone Data sources • Twitter • Instagram • Fuorisalone data The machinery • Streaming Linked Data framework • Sentiment and contradiction mining THE PROPOSED SOLUTION Stream Analyse Publish Visualise Social Stream C6SPARQL Query Windower Heatmap Widget TwiAer Count Tweet MIlano Q [15m] [15m] . . . [120m] [15m] [15 m] [15m] [60m] [15m] Tweets heatmap Milano Tweet Kmeline Milano Popular hashtags Barchart Widget Decorator Analyze Hashtag Milano Q [15m] [15m] Count Tweet Zona Brera Q [15m] [15m] [120m] [15m] [15 m] [15m] Analyze Hashtag Zona Brera Q [15m] [15m] Zona Brera Tweet Kmeline Zona Brera Popular hashtags . . . . . . D SenKment & StaKc Info Decorator SLD Components Areachart Widget Decorate Milano Tweet Kmeline Instagram StaKc dataset fuorisalone AI Mashup Challenge 2013 - Semantic and Intelligent Mashups Competition ESWC 2013, May 26-30, Montpellier, France THE RESULTS Venue posts cesati antiques & works of art 16653 Porta nuova 46/b 13416 Circolo Filologico 9891 Adele Svettini Antichit? 7366 ALTAI 5592 Bigli19 5175 Dudalina 4875 Galleria DadaEast 3550 borronichemicals 1078 Antonio Lupi Showroom Milano 995 Instituto Cervantes Mil?n 752 GALLERIA D'ARTE CONTEMPORANEA CINESE 560 Molteni&C Dada 396 Giardini wallcoverings 285 Riccardo Blumer & students 135 Fuorisalone is visible in the volume of micro-posts The most attractive venues are found Hotspots correspond to venues Changes are observed in public sentiment before, during and after ASUS event Fuorisalone is visible in the top-5 hashtags used in the micro-posts
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April 15th, 2013 at 18.00 posts inter 20 diretta 11 cagliarii 6 milan 4 seriea 3
April 13th, 2013 at 18.00 posts milano 25 fuorisalone 22 design 10 designweek 6 32giornata 6
April 9th, 2013 at 18.00 posts fuorisalone 30 designweek 28 nabasalone 20 milano 9 design 6
SOCIAL LISTENING of FUORISALONE 2013 http://twindex.fuorisalone.it
Marco Balduini, Emanuele Della Valle, and Daniele Dell’Aglio, Mikalai Tsytsarau, Themis Palpanas, Cristian Confalonieri
9"10.4'
10"11.4'
11"12.4'
12#13.4'
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14#15.4'
15#16.4'
16#17.4'
12.00% 18.00% 00.00%
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200%9(4(2013%
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100%
200%10(4(2013%
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200%11(4(2013%
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200%14(4(2013%
12#4#2013'22:15' 16#4#2013'22:15'
Fuorisalone is a city scale event held in +600 venues around the city during Milano Design Week. 500.000 people get to Milano to attend it. It is the perfect setting for launching products, e.g., ASUS launched FonePad and presented the new VivoBook.
THE CONTEXT
Fuorisalone.it and ASUS want to real time monitor the visitors' reactions: • What are the most attractive events? • What do they think about the events they join? • What is their mood before, during and after the event they join?
THE PROBLEM
Social listening • analysis of the micro-posts
posted from Milano during fuorisalone
Data sources • Twitter • Instagram • Fuorisalone data The machinery • Streaming Linked Data
framework • Sentiment and contradiction
mining
THE PROPOSED SOLUTION Stream' Analyse' Publish' Visualise'
Social'Stream'
C6SPARQL'Query'
Windower'
Heatmap'Widget'
TwiAer'
Count'Tweet''MIlano'
Q'[15m]'[15m]'
."."."
[120m]'[15m]'
[15'm]'[15m]'
[60m]'[15m]' Tweets'heatmap'
Milano''Tweet'Kmeline'
Milano'Popular'hashtags'
Barchart'Widget'
Decorator'
Analyze'Hashtag'Milano'
Q'[15m]'[15m]'
Count'Tweet''Zona'Brera'
Q'[15m]'[15m]'
[120m]'[15m]'
[15'm]'[15m]'
Analyze'Hashtag'Zona'Brera'
Q'[15m]'[15m]'
Zona'Brera'Tweet'Kmeline'
Zona'Brera'Popular'hashtags'
."."."."."."
D'SenKment'&'StaKc'Info''Decorator'
SLD'Components'
Areachart'Widget'
Decorate'
Milano''Tweet'Kmeline'
Instagram'
StaKc'dataset'
fuorisalone'
AI Mashup Challenge 2013 - Semantic and Intelligent Mashups Competition ESWC 2013, May 26-30, Montpellier, France
THE RESULTS
Venue posts cesati antiques & works of art 16653 Porta nuova 46/b 13416 Circolo Filologico 9891 Adele Svettini Antichit? 7366 ALTAI 5592 Bigli19 5175 Dudalina 4875 Galleria DadaEast 3550 borronichemicals 1078 Antonio Lupi Showroom Milano 995 Instituto Cervantes Mil?n 752 GALLERIA D'ARTE CONTEMPORANEA CINESE 560 Molteni&C Dada 396 Giardini wallcoverings 285 Riccardo Blumer & students 135
Fuorisalone is visible in the volume of micro-posts
The most attractive venues are found
Hotspots correspond to venues
Changes are observed in public sentiment before, during and after ASUS event
Fuorisalone is visible in the top-5 hashtags used in the micro-posts
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