Social Knowledge: Girard Abu Dhabi 24 April

www.lc-‐me.com info@lc-‐me.com 1

John P. Girard, Ph.D.

Are You Ready?

h�p://socialnomics.net/

TLC: Technology

“A social trend in which people use technologies to get the things they need from each other, rather than from tradi�onal ins�tu�ons like corpora�ons.”

groundswell.forrester.com


The Social Technographics™ Ladder

Inac�ves neither create nor consume social content of any kind

Spectators consume social content including blogs, user-‐generated video, podcasts, forums, or reviews

Joiners connect in social networks like MySpace and Facebook

Collectors organize content for themselves or others using RSS feeds, tags, and vo�ng sites like Digg.com

Cri�cs respond to content from others. They post reviews, comment on blogs, par�cipate in forums, and edit wiki ar�cles.

Creators make social content go. They write blogs or upload video, music, or text.

Creators

Cri�cs

Collectors

Joiners

Spectators

Inac�ves

The Social Technographics™ Ladder

Creators

Cri�cs

Collectors

Joiners

Spectators

Inac�ves

US 55+ 12% 28% 12% 26% 64% 30%

US 18-‐24 46% 50% 38% 85% 89% 3%

US 35-‐44 23% 34% 20% 54% 73% 17%

2010 24% 37% 21% 51% 73% 18%

2007 18% 25% 12% 25% 48% 44%

US Adults

Global Top Internet Sites (Reach)

1.  Google 50% 2.  Facebook 43% 3.  YouTube 32% 4.  Yahoo! 24% 5.  Wikipedia 15% 6.  Blogger 13% 7.  Baidu 11% 8.  MSN 11% 9.  Twi�er 11% 10.  QQ 7%

1.  Google 2.  Facebook 3.  YouTube 4.  Yahoo! 5.  Amazon 6.  Wikipedia 7.  Twi�er 8.  eBay 9.  Blogger 10.  Craigslist

h�p://www.alexa.com/topsites/


The Power of YouTube

7

Could this happen to you?

Open Leadership

Respect that your customers and employees have

power.

Share constantly to build trust.

Nurture curiosity and humility.

Hold openness accountable. Forgive failure.

http://www.charleneli.com/resources/new-‐rules/


Tribal Leadership

h�p://www.triballeadership.net/what-‐is-‐tribal-‐leadership/diagnosing-‐culture

Google Alerts

h�p://www.google.com/alerts

http://www.socialmention.com/

socialmen�on

h�p://www.socialmen�on.com/


Google Alerts

The Genera�on Game

Digital Na�ve or Digital Immigrant?


Genera�on Z

Are we ready for them?

Is your organiza�on ready?

What would you do?

18


Why Ma�ers Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.

> 800 million ac�ve users

> 400 million login daily

>350 million ac�ve mobile

users

130 friends is average

250 million photos up per

day

Average user connected to 80 pages

75% of users outside USA

70 languages available

According to Facebook

Personal or Organiza�onal

�  2,640,600 Facebook users live in UAE (age 18 or older)

�  2,023,400 Facebook users live in Dubai (18+)

�  403,580 Facebook users live in Abu Dhabi (18+)

�  4,311,580 Facebook users live in KSA (18+)

�  2,093,380 Facebook users live in Riyadh (18+)

Social Media Ac�on Plan

Lead

Listen

Learn


Wikipedia 22

Wikipedia is driven by a global community of more than 150,000 volunteers—all dedicated to sharing knowledge freely. Over almost eight years, these volunteers have contributed more than 11 million ar�cles in 265 languages. More than 275 million people come to our website every month to access informa�on, free of charge and free of adver�sing.

Consider Crowdsourcing

Crowdsourcing is the act of taking a job tradi�onally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

Crowdsourcing http://www.youtube.com/watch?v=TCM7w11Ultk

Jeff Howe on Crouwdsourcing


John P. Girard, Ph.D.

Social Knowledge: Girard Abu Dhabi 24 April

Business