Social Knowledge: Are we ready for the future?

www.sagology.com [email protected] 1

John P. Girard, Ph.D. [email protected]

Social Knowledge: Are we ready for the Future?

1

Slides available at: www.johngirard.net/529

Social Knowledge: Are we ready for the Future? © 2012, John P. Girard, Ph.D.

2

The Knowledge Edge – The UlHmate Goal

Knowledge

Information

Data

Wisdom

Understanding

Knowledge

Know

ledge

Cre

ation

Wisdom:

The collective and individual experiences of applying knowledge to the solution of problems (p. 373).

Knowledge:

Concepts, experience, and insight that provide a framework for creating, evaluating and using information (p. 373).

“With 3,600 stores in the United States and roughly 100 million customers walking through the doors each week, Wal-Mart has access to information about a broad slice of America . . . The data are gathered item by item at the checkout aisle, then recorded, mapped and updated by store, by state, by region . . . By its own account Wal-Mart has 460 terabytes of data.” ( 750,000 CDs 1 terabyte ~ 1,000,000 MB)

14 November 2004


The difference . . . Data to Knowledge

October 27, 1917

Q1 - What time is it?

Q2 – Where are these people?

Q3 – Why is the boy smiling?

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4

Exchange and Transfer of Knowledge

Socializ

ation Externalization

Interna

lization C

ombination

TACIT

EXPLIC

IT

EXPLICIT

TACIT

LeadershipMeasurement

Process

Tech

nolo

gy Culture


The impact of not . . . sharing


5

http://www.youtube.com/watch?v=lH39xjXaLW8

According to Computer Associates . . .

A liPle TLC goes a long way!


6

Leadership

• Transparency

• Vision and example

• Resources (including time) Technology

• Help or hinder

• Ease of access

• Tending toward free

Culture

• Need to Share vs Need to Know

• Privacy

• Content Creators and Joiners

LeadershipMeasurement

Process

Tech

nolo

gy Culture


TLC: Technology


7

“A social trend in which people use technologies to get the things they need from each other, rather than from tradiHonal insHtuHons like corporaHons.”

groundswell.forrester.com

The Social Technographics™ Ladder


8

Inac%ves neither create nor consume social content of any kind

Spectators consume social content including blogs, user-‐generated video, podcasts, forums, or reviews

Joiners connect in social networks like MySpace and Facebook

Collectors organize content for themselves or others using RSS feeds, tags, and voHng sites like Digg.com

Cri%cs respond to content from others. They post reviews, comment on blogs, parHcipate in forums, and edit wiki arHcles.

Creators make social content go. They write blogs or upload video, music, or text.

Creators

Cri%cs

Collectors

Joiners

Spectators

Inac%ves


The Social Technographics™ Ladder


9 Creators

Cri%cs

Collectors

Joiners

Spectators

Inac%ves

US 55+ 12% 28% 12% 26% 64% 30%

US 18-‐24 46% 50% 38% 85% 89% 3%

US 35-‐44 23% 34% 20% 54% 73% 17%

2010 24% 37% 21% 51% 73% 18%

2007 18% 25% 12% 25% 48% 44%

US Adults


10

Global Top Internet Sites (Reach)

1.  Google 50% 2.  Facebook 43% 3.  YouTube 32% 4.  Yahoo! 24% 5.  Wikipedia 15% 6.  Blogger 13% 7.  Baidu 11% 8.  MSN 11% 9.  TwiPer 11% 10.  QQ 7%

hPp://www.alexa.com/topsites/

1.  Google 2.  Facebook 3.  YouTube 4.  Yahoo! 5.  Amazon 6.  Wikipedia 7.  TwiPer 8.  eBay 9.  Blogger 10.  Craigslist


The Power of YouTube


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12

Why MaPers

> 800 million acHve users

> 400 million login daily

>350 million acHve mobile

users

130 friends is average

250 million photos up per

day

Average user connected to 80 pages

75% of users outside USA

70 languages available



13

According to Facebook

Personal or OrganizaHonal

�  329,240 Facebook users live in North Dakota(age 18 or older)

�  35,120 Facebook users live in Minot (18+)

�  1,740 Minot Facebook users are newlyweds

�  17,620 Minot Facebook users are 21 -‐ 40

New Technology


14

The Newest always is Best …


The Right Technology


15

TLC: Leadership


16

Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added)


Something to consider . . .

“. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we don't know.”

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Runner Up

"I think that gay marriage is something that should be

between a man and a woman."

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Knowns and Unknowns


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Unknown Knowns

Unknown Unknowns

Known Knowns

Known Unknowns

Comp Intell

HP

Unknown unknowns

Somewhere on the West Coast

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Open Leadership

Respect that your customers and employees have

power.

Share constantly to build trust.

Nurture curiosity and humility.

Hold openness accountable. Forgive failure.

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http://www.charleneli.com/resources/new-‐rules/

Openness Audit 22


http://www.slideshare.net/charleneli/openness-‐audit


TLC: Culture 23


Tribal Leadership


24


TwiPer RevoluHon


25

See Sonia Ben Jaafer: www.slideshare.net/KMMiddleEast

The GeneraHon Game 26



GeneraHon Z


27

Are we ready for them?


28

Are You Ready?

hPp://socialnomics.net/



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Recent ArHcle

hPp://incpas.org/Member/Resources/CPAINPerspecHve.aspx

John P. Girard, Ph.D. [email protected]

Social Knowledge: Are we ready for the Future?

30

Social Knowledge: Are we ready for the future?

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