Social Keeda onsumer Engagement on the Social Media
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Social KeedaConsumer Engagement on the Social Media
The Social Media is the new Individuality
The Emergence of Social Media
More than 647 M users on Facebook (Apr, 2011)
Google Search traffic reported a 2% decline in 2010
Twitter grows@ 1382% in 2010 with a user base of 200M
You Tube 2 Billion Views/day. More than 24 Hrs of video upload per minute
Larry Page will be replacing Eric Schmidt as CEO of the company. This transition will take place on April 4.
Check Now
Stats Source
Wiki Link
Press Release
India- Worlds 7th Largest Internet Market Growing at 11.2%
The Social ‘Keeda’ Bites in India
21 Million people visit social media sites regularly which is 60.3% of active internet user population
90% of users are of 19 – 45 Yrs age group
A Social Media Site visitor spends 100.4 minutes on the site and visits 10.4 times a month
Social Media Websites are growing by almost 100% every yearSource: ComScore
The ‘Brand’ Opportunity
Precise Targeting
Seek
Engage
Retain
Creative Campaign Strategy
Regular Engagement
Smart APPS
Consumer InsightsExcellent Brand Recall
SalesHigh Conversions
Non Intrusive Marketing
WOM/ Viral Capability
What we do to help you ENGAGE
Your Brand and Social Keeda
Social Media Engagement
Search Marketing
Video Marketing
Social APP Marketing
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Examples….
Social Media Engagement
Ideation Engagement Results
Understand Scope
Define TG
Creative Plan
Establish ROI
Account Activation
Strategic presence on Social Media
Promotion activitiesOpportunity Analysis
Execution of Social Media Plan
Analysis and Result Mapping
ROI Report
Engagement Report
Advanced Analytics
Consumer Insights
Delhi Police55,307 Fans
Samsung Galaxy833,028 Fans
Pantene Shampoo116,733 Fans
MTV Roadies 1,074,598 Fans
Cox & Kings 9044 Fans
The Process
Examples….
Video Marketing
Strategy and Content Engagement Results
Opportunity Analysis
Define TG
Marketing Strategy
Establish ROI
Media Activation
Viral Activation
Promotion activitiesContent Development
Execution of Social Media Plan
Analysis and Result Mapping
ROI Report
Views & Engagement Report
Advanced Analytics
Consumer Insights
The Process
197,465 VIEWS 68,776 VIEWS 89.986 VIEWS
Search MarketingHow Users SEARCH You
Internet Visitors will search you thorough keywords on organic or paid searches of Google/Yahoo etc and a host of social networking sites
Search Marketing
We analyze your search traffic to its roots, and then deploy several PPC and Organic search tools to enable your TG reach you.
• TG Analysis• Search Analysis• Paid and Organic search program finalization• Implementation• Advanced Analytics Report
Benefit
• Direct Impact on sales• Superior Brand visibility• Superior Brand Recall
SO
CIA
L APP
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RK
ETIN
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What is Social APP
An Application in a form to as to generate consumer engagement on the social media. (Forms: Games, Applications, Polls etc)
What we do
Define Scope > Create APP Concept > AAP Development > Online Marketing
We ideate social apps keeping your Brand Communication in Foreground.
Benefit
Apps have high viral power and are excellent tools of engagement.
Ruchi Mittal (Ac Manager)9999 89 3817
Amit Agarwal (Social Strategist)9999 89 3814
Contact Details
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