Social iTV a new approach to a long established media Jorge Ferraz de Abreu (et al) DeCA | CETAC.MEDIA (pólo aveiro)
Social iTV a new approach to a long established media
Jan 15, 2015
Short talk at University of Aveiro Research Day (8/6/2011)
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Social iTV a new approach to a long established media
Jorge Ferraz de Abreu (et al) DeCA | CETAC.MEDIA (pólo aveiro)
from “Social TV”… to Social iTV
Definition
Social iTV: what this stands for?
TV is a social media
many people see it…
and talk about it
“a very important part of the pleasure of television programs is…
to gossip about them the following day” Gauntlett and Hill (1999)
Social iTV: what this stands for?
Social iTV: what this stands for?
TV brings people together
as rendezvous place
Social iTV: but . . .
techno-social
modifications!
myriad of TV channels daily routines web competition …
Social iTV: what else?
interactivity Social iTV: what else?
interactivity Social iTV: what else?
full screen option channel info
Social iTV: what else?
buddy list (TV & PC)
Social iTV: what else?
channel recommendation
text messages
“using communication technology to connect TV viewers, in order to create remotely shared experiences around TV content” (Harboe et al, 2008)
Social iTV
“Social iTV”… how eclectic it is?
Research
HCI Business models
Social iTV: a blend of scientific areas
Communication theory
ICT systems Sociology
…
TV or PC who wins?
lean back
lean forward TV or PC
who wins?
the couch is still a winner
TV or PC who wins?
achievements at CETAC.MEDIA
R&D
!!
2BeOn pc based
2nd input device
What have we done?
10 years later over I PTV
What have we done?
iNeighbour TV seniors in mind
Wize crossed tv games
Some results
scientific pub.
prototypes
industry coop.
academy coop.
focus groups + FT
0% 0%
36%
64%
0%
50%
100%
Muito Pouco Interesse
Pouco Interesse Interesse Médio Muito Interesse very little little medium much interest
0% 7%
43% 50%
0%
50%
100%
Muito Pouco Interesse
Pouco Interesse Interesse Médio Muito Interesse very little little medium much interest
Some results
©johnnyjuice
Willingness to know who’s also watching TV
Interest in having a social iTV application
Social iTV a new approach to a long established media Jorge Ferraz de Abreu DeCA | CETAC.MEDIA (pólo aveiro) Pedro Almeida
João Afonso Nuno Oliveira Patrícia Figueira Ricardo Dias Ricardo Pinto Telmo Silva
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