By Rutger Desmedt #PleaseStopDoingSocialMedia Social is as social does Pic: tumblr.com
Social is as social does #PleaseStopDoingSocialMedia
Jun 14, 2015
There is a lot of noise around the topic, and even more criticism on its usefulness and effectiveness for businesses. On the other hand, there are a lot of what I call ‘social believers’ who are determined that social media will help businesses to solve all their problems and help them to reach all their business goals. Unfortunately, a lot of these people are suffering from the so called ‘Shiny Object Syndrome’.
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By Rutger Desmedt
#PleaseStopDoingSocialMedia
Social is as social does
Pic: tumblr.com
© 2011
I know how you* feel about social media
21/10/2014 2
*Google search frequency for “social media”
© 2011
Unfortunately, this is not how I feel about it.
“ I just feel like running ” - Forrest Gump
haters gonna like this one
So, I want you to remember one thing today:
Pic: tumblr.com
© 2011
#PleaseStopDoingSocialMedia
21/10/2014 4
© 2011 21/10/2014 5
Pic: tumblr.com
© 2011
Which Facebook post wins?
FACEBOOK POST 1: Wow! Check out this piece of great content marketing <video> 51 likes
FACEBOOK POST 2: Evi is on the stage to learn our consultants some content marketing principles #4psquarebootcamp <photo> 2 likes
0 new Facebook fans 6 new Facebook fans
© 2011
Which tweet wins?
TWITTER POST 1: Can your #sales team use an energy boost? Try out our new sales team booster <link> 1 retweet
TWITTER POST 2: Retweet our #sales team booster and win an iPad <link> 15 retweets
5 conversions 0 conversions
© 2011
“ Social is as social does ” – Forrest Gump 2.0
it’s time to start BEING social instead
Pic: tumblr.com
© 2011
it’s time to start BEING social instead
Value for them
Value for us
© 2011
What’s the role of social media?
“Put your brand on EPO ” - Rutger Desmedt
FUEL
© 2011
What’s the role of social media?
Content
Owned Media
“Put your brand on EPO ” - Rutger Desmedt
© 2011
WHAT KEEPS YOU BUSY
Ok, but how do I connect with people through social channels?
DRY EGO-
CONTENT
INTERSECTING INTERESTS
APPLIED EGO-CONTENT
1
2
3
WHAT KEEPS YOUR TARGET GROUP BUSY
Source: Talking Heads
© 2011
Wait… how do we know what to tell? Will our content catch on?
© 2011
Remember, social media is like a cocktail party You have two ears and one mouth; use them in that proportion. Look for shared experiences Don’t force it Answer questions when you’re asked. When it's your turn to talk, they'll actually be ready to listen Talk about the other person more than you talk about yourself. Pic: tumblr.com
© 2011
“ ROI is about the mechanic using the tool ”
- Gary V.
le ROI? C’est toi!
Pic: tumblr.com
© 2011
Thank you.
Run social media like Forrest Gump
and let’s connect online too !
Pic: tumblr.com
Let’s grab a beer and converse! Rutger Desmedt @RutgerDesmedt [email protected] linkedin.com/in/rutgerdesmedt
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