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Service DeSign
Service DeSign
It aims to ensure that service in-terfaces are useful, usable, and de-sirable from the client’s point of view and effective, efficient, and distinc-tive from the supplier’s point of view.Service designers visualize, formu-late, and choreograph solutions to problems that do not necessar-ily exist today; they observe and in-terpret requirements and behavioral patterns and transform them into possible future services(Birgit Mager)
Service DeSign
Social innovation
for
Service DeSign
Social innovation
for
“We si
mply desc
ribe it a
s innov
ations
that ar
e both
social i
n their
ends an
d in
their m
eans. S
ocial inn
ovation
s are n
ew
ideas (p
roduct
s, servi
ces an
d mode
ls)
that sim
ultaneo
usly meet so
cial needs
(more eff
ectivel
y than
alterna
tives) a
nd
create n
ew social re
lationships or
collaborations”
(Open
Book of
Social I
nnovat
ion, Murra
y, Calul
i-
er-Grice
and M
ulgan, 2
010)
Service DeSign
Social innovation
SuStainabilityfor and
Service DeSign
Social innovation
SuStainabilityfor and
environ mental
social economic
An Acupunctural Design Approach, allows the designer to work on small different micro projects in synergy, producing a systemic effect(F. Jegou)
1_se
ek th
e po
tent
ial
2_id
entif
y an
d st
reng
hten
3_re
fine
and
syne
rgiz
e
4_br
idge
and
con
nect
5_br
and
ethnographyRural Context
ethnographyUrban Context
ethnographyUrban Context
#2. ZHANG FENG
#5. LIN GANG
#1. LU FU GUI
#3. LIU FANG
#4. WANG FANG
LOW MEDIUM HIGH
LEVEL OF INTERACTION
WIF
EFR
IEND
SCO
WOR
KER
ACO
WOR
KER
BVI
LLAG
ERS
PERSONA 1
14
16
15
1718
19
10
20
9
1211
13
86
5
421
3
7
22
231
224
Fields
Cooperative
Headquarter
Commercial
Center
Home
HOME
COOPERATIVE
COMM. CENTER FIELD
FIELD
wife
coworkers
villagers
coworkers
coworkers
villagers
friends
ethnographyPersonas
project DirectionS
project DirectionSBamboo weaving
project DirectionSSustainable agriculture
project DirectionSCommunication Technology*research project with nokia
design a mobile device for the inaccessible target
how digital communication devices can help bridge thesocial gap between rural and urban China.
how we interpreteD it
Daily Life Facility Social Networking Tool
Work Tool Business Bridging ServicePe
rson
al u
seW
ork
Long distance communication
Local communication
3
1
7
4
5
6
2
DesignDirection
beans
spinach leek
beans
greens
greens
pepper
qingmaocai
garlic
rapeseed
fruit
2. Residential house with patio
space for the exchange
of products and values
information space service
I
pc-pc parsing website / app
c onfirm
rfid rfid
sim
parse /dec ode /write
xml
hezuoShi
what people dowhat machines dointerfaces
open source technology and possible to be self-constructed
*
now there should be a
video.
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