Social Innovation Social Media and Innovation
Jan 24, 2015
Social Innovation
Social Media and Innovation
What is INNOVATION?
Ideas?
Invention?
What is Innovation
Opportunity recognition Delivery!
Where does Innovation Come From?
From Crazed, Driven Individuals?
From Teams?
Group Brainstorming?
Warning! Zombie Theory
Theory tested and found to be without support yet it JUST WON’T GO AWAY!!
http://servicecocreation.com/2009/08/12/zombie-theory/
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Group Ideation:• Brainstorming• Focus groups
Two Key Principles of Modern Innovation
Two key principles:
1. User involvement2. Market Validation
User Involvement
• 1970s Customer Active Paradigm of innovation• Eric von Hippel – customers innovate• Lead Users – von Hippel – most active• “Open” Process – Chesbrough• Crowdsourcing• Co-creation – C.K. Prahalad & Venkat Ramaswamy • A/B Testomg• Lean Innovation
Market Validation
• Rapid Prototyping• Probe and Learn - Lynn and Morone (1996)– Just good enough product
• Agile and Extreme Programming• Experimentation - Thomke
New Paradigms of Innovation• Probe and Learn• Agile innovation• Open Innovation• Lean innovation– A “minimum viable product” – controlled experiment– Measure results– Learn– Iterate with followup experiments
• Design Thinking http://www.youtube.com/watch?v=JZH70qhmEso
How does Social Media fit with:
• User Involvement?
• Market Validation?