Social fundraising. Empowering Supporters to Become Heroes. - SM4NP Vancouver

SOCIAL

FUNDRAISINGEMPOWERING

SUPPORTERS TO

BECOME HEROES

NEW SCHOOL

IS ACTUALLY

THE OLDEST OF

SCHOOLS.

Art director Alexis Persani. Photographer Leo Caillard.

SOCIAL FUNDRAISING

ROADMAP

#1 START WITH STORY

#2 DEFINE SUCCESS

#3 PROVIDE STRUCTURE

#4 GIVE SUPPORT

YOU ARE NOT THE

HERO OF THE

STORY.

WHAT IS THE ADVENTURE YOU

ARE CALLING YOUR HEROES

TO?• It is bigger than you

and your work and

taps into things like:

– Meaning

– Purpose

– Community

– Connection

WHAT IS THE SPECIAL GIFT

THAT YOU POSSESS AND CAN

GIVE?• Is a creative wildcard

that could be a:

– Platform

– Piece of technology

– Tool kit they can build

off

– Financial match

– Other incentive

WHAT ARE YOU LIKE AND HOW DO YOU

HELP?

• You have a

personality that helps

and can be:

– Inspiring

– Fun

– Smart

– Encouraging

– Rebelious

SOCIAL FUNDRAISING

ROADMAP

#1 START WITH STORY

#2 DEFINE SUCCESS

#3 PROVIDE STRUCTURE

#4 GIVE SUPPORT

#2 DEFINE SUCCESS

• 1 Goal

• 1 – 3 Objectives

• 1 – 3 metrics or Key Performance

Indicators (KPI)

Art director Alexis Persani. Photographer Leo Caillard.

CHOOSE ONE

METRIC THAT

MATTERS TO

SIMPLIFY AND

FOCUS IN ON

WHAT IS MOST

IMPORTANT.

SOCIAL FUNDRAISING

ROADMAP

#1 START WITH STORY

#2 DEFINE SUCCESS

#3 PROVIDE STRUCTURE

#4 GIVE SUPPORT

#3 PROVIDE STRUCTURE

• What do people do?

• For how long?

• To do what?

• How do they do it?

ANCHOR

FUNDRAISING

CAMPGINS TO

BE 30 DAYS OR

LESS.

Art director Alexis Persani. Photographer Leo Caillard.

#3 PROVIDE STRUCTURE

Social Fundraising Tools

• Chimp

• FundRazr

• Peer Giving Solutions

• Artez

Communication Tools

• Hootsuite

• MailChimp

• UnBounce

Measuring Tools

• Google Analytics

• Hootsuite

• KISS Metrics

Art director Alexis Persani. Photographer Leo Caillard.

CHOOSE

THE BEST

TOOLS FOR

THEM NOT

FOR YOU.

SOCIAL FUNDRAISING

ROADMAP

#1 START WITH STORY

#2 DEFINE SUCCESS

#3 PROVIDE STRUCTURE

#4 GIVE SUPPORT

#4 Give Support

200 Visit

20 Sign Up

10 Set Up

5 Do

2 Succeed

1 Superstar

This is the reality so be

proactive and:

• Use nudges

• Give examples

• Encourage

• Think service

• Share their stories

• Thank, thank, thank

FUN TIP

YOUR HEROES

HAVE TO SEND

EMAILS TO GET

DONATIONS.

DALIT FREEDOM NETWORK”WHAT WILL YOU DO FOR FREEDOM”

CAMPAIGN SOCIAL FUNDRAISING CASE

STUDY

START WITH

STORY

DEFINE SUCCESS

• One Metric That Matters: # of Donations

• Engagement– 15 Active Fundraisers (5

pre, 10 post)

– 100 Email Sign Ups

• Fundraising– 100 Donations

– $25,000/$50,000 Raised/Total With Match

• Awareness– 25% Traffic Increase

– 2,000 Facebook “Likes”

PROVIDE STRUCTURE

Do something for

freedom and every

$150 you raise before

May 31 will be matched

to provide education for

2 Dalit children for

another year.

PROVIDE STRUCTURE

• Peer Giving Solutions

• UnBounce

• MailChimp

• eTapestry

• Hootsuite

• Google analytics

GIVE SUPPORT

• Community Manager

• Special support email

• Tips and examples

• Trigger emails

• Shared stories

END RESULT

• Engagement– 11 Active Fundraisers (1

pre, 10 post)

– 63 Email Sign Ups

• Fundraising– 124 online donations (59

secured by fundraisers)

– $61,000/$111,000 Raised/Total With Match

• Awareness– 120% Traffic Increase

– 800 Facebook “Likes”

YOU CAN

EMPOWER YOUR

SUPPORTERS TO

BECOME HEROES.