Social Film Marketing and Distribution

Social Film Marketing & Distribution

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1/18

An introduction by Wolfgang Gumpelmaier

Wolfgang Gumpelmaier - Social Film Marketing & Distribution

Platform for Filmmakers and Filmlovers

Founded by Iris Lamprecht in 2008

Launch: January 2009

Re-Launch: August 2010

Online Film Marketing and Distribution

Stategic Consulting etc.

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

www.filmtiki.com

Source: www.filmtiki.com

2/18

Chris Anderson:

„When consumers are offered infinite choice, the true shape of

demand is revealed.“

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

The Long Tail

Source: The Long Tail

3/18

Social Media Revolution:

„Social Media is a fundamental shift

in the way we communicate!“

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

What is Social Media?

Source: The Conversation Prism

4/18

Social Media has overtaken porn as the #1 activity on the Web

78% of consumers trust peer recommendation

82% spent time spent in social networks

70% of 18 to 34-year-olds have watched TV on the Web

25% of Americans said they watched a short video on their phone

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

Social Media – The Facts

Source: Social Media Count

5/18

500 million users 50% log on daily Average: 130 friends Average: connected to

80 community pages, groups and events

Fastet growing segment: 55-65 y.

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

Facebook & Twitter

175 million users

40% tweet about products and services

Mainly used by older adults

80% of Twitter usage with mobile devices

35 million Tweets per day

More than 30 billion pieces of content per month

About 70% outside the US

A Fifth of Spain is in Facebook

6/18

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[email protected]

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

YouTube & Online Video

Launched in 2005 2nd largest search

engine 24 hours video uploads

per minute 2 billions views every

day 51% visit YouTube at

least once per week Ages: 18 to 55 years

One in four Internet-Users consumes movies, series or TV-content

69% of American adults watch or download online videos

Penetration in USA, UK, France, Germany and Canada: over 80%

35.9 million households chose to rent a new release via traditional methods

26% of US consumers watch TV programming online more than once a week

7/18

Window-System Theatrical DVD Pay-TV Free-to-air-TV

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

On the one hand...

Source: Netzpiloten

8/18

Home Entertainment

Mobile Devices

Hybrid Distribution

Online TV, VoD, p2p

Broadband

3D and Digital Cinema

Gaming Consoles and Set-Top

Crowdsourcing and Crowdfunding

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

On the other hand...

Source: Faceparty by RichardAM

9/18

People consume films whenever, however, whereever they want!

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

Face the facts!

10/18

Filmproduction

Filmfinancing

Filmmarketing

Filmdistribution

http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

How can I use it?

11/18

We are the strange

Iron Sky

The cosmonaut

etc.

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

A few examples...

Video: Iron Sky Teaser

Source: Iron Sky

12/18

The Age of Stupid

Buy a credit

The Good Life

Tilt: the movie

Love like hers

etc.

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

A few examples...

Video: Buy a credit

Source: The Good Life

13/18

Bored to death

Tag und Nacht

Walking Cinema

Filmschaffende Österreich

Unerhört! Music Film Festival

etc.

http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki

[email protected]

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

A few examples...

Source: Facebook

14/18

The Yes Men Fix The World

Nasty old people

INK

Mission X

Rage

etc.

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

A few examples...

Source: VODO

15/18

Find your audience Learn (from) Social Media Learn from others Plan your campaign Start small, then grow your

activites Don‘t expect too much Be active Be creative Monitor your activities Stay up to date

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

Some Tips...

Source: MySiteWay.com

16/18

filmtiki

The Long Tail

The Conversation Prism

Social Media on Wikipedia

Social Media Count

Videonutzung im Internet

YouTube & Co.

Facebook mit Links

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[email protected]

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

12 Social Media Tipps für Kleinunternehmer und Existenzgründer

Social Media in Spain

Icons: Social Media Mini Icon Pack, Iconspedia

Video: Social Media Revolution

Links

17/18

http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki

[email protected]

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Wolfgang Gumpelmaier - Social Film Marketing & Distribution

Thank you for your attention!

eMail: [email protected]

Web: http://gumpelmaier.net

Twitter: http://www.twitter.com/gumpelmaier

Facebook: http://www.facebook.com/socialfilmmarketing

Slides: http://www.slideshare.net/gumpelmaier

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