Social Drink-Up ! #8 - BlaBlaCar, from desktop to mobile first - Laure Wagner

From desktop to mobile first

Laure Wagner @BlaBlaCar_FR @laurewagner

90€ 30€ 30€

30€

@BlaBlaCarNL

0€

What is ridesharing?

People Powered Travel

A travel search engine

A trusted community

@BlaBlaCarNL

A fast growing community

@BlaBlaCar_FR

14 countries

WHO?

@BlaBlaCarNL

33 y.o. AVERAGE AGE

OF OUR NEW MEMBERS IN 2014

Who rideshares?

IMPACT

impact

@BlaBlaCarNL

Impact

@BlaBlaCar_FR

Why mobile first ?

History

} 2006 : launch of the website } 2007 : 1st Mobile version } 2009 : 1st iPhone app } 2010 : 1st android app } 2014 : New versions

} Mobility service } Better UX } Easy to call the co-riders } Reactive : push alterts } Actions in the car } Growing usage } Available in emerging countries

Why

Mobile first

} 2nd employee was our iPhone developper

} 2 scrum teams internally

} All teams thinking « mobile »

HR

Mobile first

} New features are design for mobile first

} Then declined for web

Product innovation

Relation membre

} Same service than desktop

} Innovation to come : HOWTANK

Support

Les écueils rencontrés

} Last minute Booking

} 2G in India: our 15k app was to heavy

Suprises

Marketing

}  50% of digital campain of mobile

}  Facebook campaign : 50% mobile (download push)

}  Display in RTB (A.Mob, Ligatus, mediasmart)

}  New parterships have to be mobile

Mobile marketing

Mobile marketing

Mobile marketing

Subway campain

TV spot

« classic » launches

BlaBlaCar.fr

BlaBlaCar.com

Mobile first launches

BlaBlaCar.com.tr

BlaBlaCar.in

Values show you where to go.

Google group

Google group

Google group

BlaBla Times

HOW?

Support Easy

? P2P Trust

Execution

@BlaBlaCar_FR

D.R.E.A.M.S.

RATED

ACTIVE

Lisa M 26 y.o.

The Trust Framework by

D.R.E.A.M.S.

MODERATED SOCIAL

ENGAGED DECLARED

Thanks!

We are hiring: BlaBlaCar.com/dreamjobs

Thanks!