Social domination 2015 - Beginners/Moderate

Social Domination

With The Nova Agency#SocialDomination

@_NovaHelena@TheNovaAgency

“We don't have a choice on whether we do social media, the question is how well we do

it?”Eric Qualman

What Does It Mean For Your Business?

•Social Media – Sub-consciously trusted more•The Psychology behind it all – My peer has it, so

now I want it•SEO – Keeping Google Happy •The perfect forum for competitions & promotions•Millions of people waiting to hear from YOU•F-Commerce & Twitter Buy Now•Going mobile

Being Heard - Facebook

•Paid advertisement

•Host a competition

•Optimise your profile

•Share interesting content – trending topics

•Show human side of company

Facebook Secrets

• Time to post – 3pm on a Wednesday, Saturday and Sunday are good days especially using the words FREE. After 3pm on a Friday = Useless

• Ask people to ‘share’ and ‘like’ – for example “Do you agree with this statement ‘The grass is greener on the other side’ Share if you do, like if you don’t”

• Use FB for competitions, promotions and reviews/testimonials

• Analytics

• 2 – 3 posts a day

Approaching LinkedIn

•Time to post and interact – usually after work hours, during the commute home. Not on the weekend. After a networking event – great time to update connections.

•Ask people for their opinion more. Longer descriptions in posts.

•Use LinkedIn for corporate announcements, blog posts, and discussing developments in your industry.

•Maximum 2 posts a day

Fastest Site On The Web - Twitter

•Optimise your bio

•Talking to Influencers

•Hijacking trends

•Fastest way to create the biggest impression

•Analytics

Top Tweeting Tips

•Key # to involve in Tweets: #SME #Kent #business #bizitalk #FREE

•Key Twitter Accounts to follow: @ukhour @ukbusinessRT @bizitalk

•Trends to look out for: London, business, social media

•Maximum 5 tweets a day

Google +

• Google + - trying to be everything - Content like Facebook- Description like LinkedIn- # like Twitter

• Google + & SEO - excellent for SEO so use your keywords- Grab the link for your webmaster link to put into website

• Optimise your profile - Good bio- link to other social media profiles

Honorable Mentions

•Instagram

- All about the #

•Pinterest

- All about the SEO

•Youtube

- All about the Video

Saving Time

•Hootsuite – The Social Media scheduling system

•Klout – what’s in a Klout Score

•Analytics – Knowing what works

•Content Calendars – Plan in advance

Content Is King

• Articles - Google Alerts- Buffer- Klout- Subscribe

• Imagery- Google images- Canva- Flickr

• The importance of Blogging

Social Domination

With The Nova Agency#SocialDomination

@_NovaHelena@TheNovaAgency