© 2012 Eloqua, Inc. Demand a Social Revolution Eloqua Social Suite Rob Bois - @robbois Joel Rothman - @joelondemand
Social Demand Generation
Nov 07, 2014
Learn more about Eloqua Social Suite from the slides used at Eloqua Experience 2012.
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© 2012 Eloqua, Inc.
Demand a Social RevolutionEloqua Social Suite
Rob Bois - @robbois
Joel Rothman - @joelondemand
© 2012 Eloqua, Inc.
Social began as an awareness strategy
Brand MarketingBrand Marketing Demand GenDemand Gen
© 2012 Eloqua, Inc.
But demand gen is feeling the pressue
Demand GenDemand Gen
© 2012 Eloqua, Inc.
Companies using social perform better
Source: Aberdeen Group’s B2B Social Media Marketing Benchmark Report, March 2012
© 2012 Eloqua, Inc.
Companies using social perform better
Source: Aberdeen Group’s B2B Social Media Marketing Benchmark Report, March 2012
© 2012 Eloqua, Inc.
Source: YouGov Social Media in Demand Gen Survey, 166 UK respondents from August-September 2012
© 2012 Eloqua, Inc.
Source: YouGov Social Media in Demand Gen Survey, 166 UK respondents from August-September 2012
© 2012 Eloqua, Inc.
Never fear, a Grande Guide is here
© 2012 Eloqua, Inc.
Eloqua complements the social ecosystem
Owned Owned MediaMedia
Pre-FunnelPre-Funnel
Paid MediaPaid Media
Earned Earned MediaMedia
Demand Demand GenerationGeneration
© 2012 Eloqua, Inc.
Social Reporting
Social Sign-on
Comments
Twitter Feed
© 2012 Eloqua, Inc.
But how can you bridge the gap?
@social_id@social_id [email protected]@company.com
© 2012 Eloqua, Inc.
Social sign-on: The Secret SauceSocial sign-on (otherwise known as “social
login”) is a form of single sign-on using existing credentials from a third-party social network such as Facebook, Twitter, or LinkedIn in lieu of creating a new login account specifically for that web site or page.
© 2012 Eloqua, Inc.
Social sign-on has multiple benefits
• Increased conversion rates
• Improved data accuracy
• Social data appending
• Improved social targeting and segmentation
© 2012 Eloqua, Inc.
Social API’s provide rich append data
© 2012 Eloqua, Inc.
Combine social with traditional forms
Contact Record
John DoeName
@john_doeTwitter
12345678900434Facebook
23451235LinkedIn
AcmeCompany
IndustrialIndustry
Social Suite DemoSocial Suite Demo
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