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Social Data and its benefits for Pharma

Dec 13, 2014

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Health & Medicine

Kevin Walsh

A presentation on the benefits of social media data for pharma and healthcare. Looks at examples for marketing and product development.
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Transcript
Page 1: Social Data and its benefits for Pharma
Page 2: Social Data and its benefits for Pharma

•Speaker introductions

•What functions can benefit from listening?

•Natural Language Processing and TED talks

•Case Studies

•Points to consider on Privacy

Page 3: Social Data and its benefits for Pharma

Kevin Walsh, Vice President of Digital Strategy@KWalsh30

Chris Hall, Consultant at Innovation Center; @Hallicious

Ted Smith, Executive Vice President, Audience Knowledge at Health Central@TedSmithPhd

Page 4: Social Data and its benefits for Pharma
Page 5: Social Data and its benefits for Pharma

Statistician Sebastian Wernicke reverse-engineers the perfect Ted Talk .Then gives a Ted Talk about it.

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"If speaking is silver, then listening is gold."

Page 15: Social Data and its benefits for Pharma