P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi 25 th Bled eConference: Social Commerce Current Status and Future Developments Co-Chairs : Jari Salo, Professor of Marketing Adjunct Professor (Aalto School of Economics) Editor of Journal of Digital Marketing Associate Editor of Journal of Information Technology Research Oulu Business School University of Oulu Department of Marketing, Finland Hans-Dieter Zimmermann, Professor FHS St. Gallen University of Applied Sciences, Switzerland
Social commerce panel 25th bled e_conference
Jun 24, 2015
Social commerce panel. Social commerce framework. Professor Salo. Marketing. Social media metrics
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
25th Bled eConference:Social Commerce
Current Status and Future Developments
Co-Chairs :Jari Salo,
Professor of MarketingAdjunct Professor (Aalto School of
Economics)Editor of Journal of Digital Marketing
Associate Editor of Journal of Information Technology Research
Oulu Business SchoolUniversity of Oulu
Department of Marketing,Finland
Hans-Dieter Zimmermann,Professor
FHS St. Gallen University of Applied Sciences,
Switzerland
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
Social Commerce Current Status and Future Developments
Panelists:
Hanz-Dieter Zimmermann, Professor
Jari Salo, Professor
Tung BuiChair Professor and Director
PRIISM
Panelists:
Doug Vogel Professor Faculty of Business
Hong Kong
Matti MäntymäkiPost-Doctoral Researcher
University of Turku, Turku School of Economics,
Finland
Social Commerce Current status, future developments and attempt to construct a holistic framework
ProfessorJari Salo
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
Social commerce landscape
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
Social commerce landscape
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
over 100 million
over 150 million
over 150 million
over 90 million
Sina Weibo300 million users
Social commerce Current status
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
Constructing Social Commerce Framework (SCF)Four basic business processes for any business
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
SCM
CRM
INNOVATION & NPD/NSD
Intra-organizational / intra enterprise
Constructing Social Commerce Framework (SCF)
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
Four business development processes:
Business Strategy
CustomerStrategy
Business Strategy
CustomerStrategy
Business model
Value creation
Value co-coreation
Value capture
Business model
Value creation
Value co-coreation
Value capture
Performanceassesment
process
a) Shareholderresults
b) Performancemeasuring
c) KPI
Performanceassesment
process
a) Shareholderresults
b) Performancemeasuring
c) KPI
Information systems - data storaging & mining - Front & Back office applications
Information systems - data storaging & mining - Front & Back office applications
Social Commerce Framwork (SCF)
P.O. BOX 4600, 90014 University of Oulu • tel. (08) 553 2905, fax (08) 553 2906 • www.oulubusinessschool.fi
SCMSCM
CRMCRM
INNOVATION & NPD/NSDINNOVATION & NPD/NSD
Intra-organizational / intra enterprise Intra-organizational / intra enterprise
Business Strategy
CustomerStrategy
Business Strategy
CustomerStrategy
Business model
Value creation
Value co-coreation
Value capture
Business model
Value creation
Value co-coreation
Value capture
Performanceassesment
process
a) Shareholderresults
b) Performancemeasuring
c) KPI
Performanceassesment
process
a) Shareholderresults
b) Performancemeasuring
c) KPI
Information systems - data storaging & mining - Front & Back office applications
Information systems - data storaging & mining - Front & Back office applications
Social commerce
-FB-YouTube-LinkedIn-Online
communities-Online
recommendations and opinions
-UGC-Blogs, pods, -
Vpods, webcasts-Mashups, widgets
-Location based services
Social commerce
-FB-YouTube-LinkedIn-Online
communities-Online
recommendations and opinions
-UGC-Blogs, pods, -
Vpods, webcasts-Mashups, widgets
-Location based services
Social com
merce
usem
etrics
Related Documents
