Social catalyst services

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Co-creating Social Communities

A Social & Community Partner

By White Horse Digital

21st May 201

Co-creating an Effective Community

Our social catalyst services

WH Digital26th May 2011

+What is a community?

A community is not just the total sum of ‘Likes’ on Facebook or Twitter followers but, a sustained and powerful group that develop relationships not only with a business, but with each other.

Communities consist of customers, prospective customers, influencers, media, charities, suppliers, advocates and non-supporters.

+Why is this relevant?

Social media and networks have given Communities a very public and powerful environment in which to grow

This is as equally relevant for B2C and B2B businesses. People are increasingly using social media to search for information, reviews, canvas opinions, ask for help.

In short, there are a lot of conversations happening, across every industry, all of the time.

Businesses need to have a coherent plan to help them influence and shape their community and derive maximum value from it across marketing, PR and customer services

+What does a social catalyst do?

Shapes social strategy through collaborative thinking

Creates value from your online community, through the delivery of a relevant and consistent social messaging

Engages key influencers in appropriate ways, develops a viable and effective network that supports your business strategy and raises your profile in the most effective way.

Sets social branding guidelines ensuring a consistent experience with all applicable social touch points.

Working to influence activity across all relevant inbound and outbound channels

+What are the outputs?

Raise profile and generate awareness

Generate interest and ultimately leads and opportunities

Build a social CRM strategy – social media isn’t just about promotion

Provides a very cost-effective and engaged platform to deliver promotions and campaigns (inbound and outbound)

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How we go about it

+Becoming your catalyst

We will do what it takes to deliver the agreed plan

Acting as facilitators, we’ll collaborate with you, your advocates and your influencers to get the right messages across

We will talk to you regularly to make sure you are informed, and involve relevant employees where required. We’ll hopefully become part of your team.

Using a variety of reporting tools, we will pull together everything into one single report where possible, so you get a holistic view of your online activity.

+What’s the process?

Create your online community, through development and implementation of a relevant social strategy

Develop meaningful networks, targets key influencers & seek out relevant opportunities for the business.

Develop an effective digital eco-system, working across relevant inbound and outbound channels

+Listen

Listen to your business needs, strategy and aspirations

Listen to and evaluating your current online community – where and what people are saying, profiling, analysing statistics

Social media has many touch points – we will listen to a variety of stakeholders; senior management, PR, marketing, customer services.

+Advise

We will deliver a social engagement plan, which includes:

Overall messaging Tone of voice Campaigns to achieve objectives How to implement across social channels Technology recommendations Commitment to measurement and reporting Timelines and content strategy

+Activate

Implementing the social engagement plan

Set up and create relevant accounts Create consistency across the networks – tone of voice,

design, overall messaging Build the community and start to engage people Develop and steer the community, lead conversations Integrate and encourage offline networking Maintain platforms on your behalf Develop an ongoing overall content plan Run relevant campaigns, competitions and discussions

+Feedback

We’ll pick the best mix of reporting tools and provide you with comprehensive. These typically include some of the following:

Google Analytics Alterian/SM2 HootSuite reports Hubspot Klout

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The Nitty Gritty

+Cost structure

We charge a one-off fee which includes the initial piece of work, set-up fees for technology and reporting

We then charge a monthly fee to implement. We ask you to commit to a three-month contract, as we believe that’s the time it takes before you can really measure the value.

After the three-months, we’ll discuss a structure that suits you, whether that is on a retained basis, or a less formal one.

+Talk to us!

We are always happy to talk through current and past projects, which include working for agencies, media companies, start-ups and some well-known brand names.

Please get in touch with us to discuss our relevant work and how we can help you.

+Get in touch

Ruth Drant

Telephone: +7968 097049 or +44 1904 639101

email [email protected]

@whdigital

http://linkd.in/iVXvlD

Skype: Ruth.hoskins76