Social Business Adoption in 5 Easy Steps Mark Osborn Presales Leader, Europe IBM Social Business
Social business adoption in 5 easy steps - Mark Osborn / Alan Hamilton - Social Connections VI
May 12, 2015
In this session, we will explore five easy but essential steps to driving the success of your social business project. Starting with the vision we progress through the planning and adoption steps which will help align your business outcomes with the project. Expect an interactive session and lively Q&A
Presentation authored by Alan Hamilton and presented by Mark Osborn at Social Connections VI.
Presentation authored by Alan Hamilton and presented by Mark Osborn at Social Connections VI.
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Social Business Adoption in 5 Easy Steps
Mark Osborn!Presales Leader, Europe IBM Social Business
5 Steps to Adoption Success
Vision
1. Start with the End in Mind!!
2. Draft a solution statement!!
3. Define the expectations / requirements!!
4. Link the requirements to owners!!
5. Review the Vision!!
6. Create a Baseline
Start with the End in Mind
Habit 2 – Start with the end in mind, from The Seven Habits of HighlyEffective People, Dr Stephen Covey.
Commitment
1. Leadership needs to be vocal & visible!!
2. Look for skills gaps!!
3. Agree on their communications strategy:!
• Demonstrate commitment to culture change!
• Encourage others!• Communications approach
Communications Approach
Planning
1. Low Hanging Fruit or Big Issues?
2. Use the System Yourself
3. People Planning!• Your Core Team!• Early Adopters!• Champions!• Community Managers
4. Iterative Planning
Immediate Colleagues"Strong Connections
Extended Network"Weak Connections
• Primarily task-driven!• Need to share information!• Collaborate on work together!• Centralise efforts!• Work harmoniously!• Talk frequently!• Attend meetings together often!• May know each other personally!• Good understanding of each other’s
background / skills
• File Sharing!• Activities!• Wikis – Content Updating!• Standardisation!• Co-Ordination
• Infrequent interactions!• No common processes!• Potentially similar interests!• No personal connection!• Occasionally meet in the corridor
• Blogging!• Forums!• Ideation!• Communities!• Comments!• Recommendations
Basic Collaboration – Files, etc.
Process / Regular Task 1
Process / Regular Task 2
Basic Collaboration – Files, etc.
Community of Practice
Integration of Skills and Expertise
Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5 Iteration 6
1. Centralise and standardise storage and exchange of information.
2. Movement of files to central storage, removal of attachments, sending links, development of wikis with standard documents.
3. Creating Activities for standard processes.
4. Using Status Updates to keep team-mates up to date.
1. Improvement of existing process or tasks to deal with major incentive or issue.
2. Definition of key metrics before and after implementation.
1. Connect people with similar jobs but different areas.
2. Faciltate exchange of knowledge and experience.
3. Gamify / reward sharing.
1. Eliminate bottlenecks and enhance existing capability through integration and sharing of processes.
Engagement
Iterative Adoption
Iterative Planning
5 Steps to Adoption Success
alanghamilton.com
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Want to Learn More?
Questions?linkd.in/MOsborn
twitter.com/mark_osborn
about.me/mosborn
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