Social Branding Part One

SOCIAL PERSONAL BRANDING

by Adriana Llames, Division Vice President – Social Media Marketing

June, 2012

AGENDA

WHY+ WHAT: Social Marketing + Personal Branding

WHERE: Five Key Social Networks

WHO: Corporate Brands + Individuals…..

HOW To: Marketing Yourself: Online

LinkedIn …………………………………..

Twitter………………………………….

WHY: MARKET ONESELF

FIVE KEY NETWORKS

(founded in Reid Hoffman’s living room in ’02)

• 161MM members• 200 countries• 4.2 Billion professional searches (2011)• 61% Global, 39% U.S.• 82 of Fortune 100 companies use it; 100% of F500 Execs

(founded by Jack Dorsey’s hand drawing in ’06)

• 465MM twitter accounts• 1.6 Billion search queries per day• 175MM tweets per day• 1MM accounts added per day

(founded by Mark Zuckerberg at Harvard in ‘04)

• 901MM active users• 137.6MM monthly unique U.S. visitors • 54% access via mobile phone• #1 website in the world

(founded by Ben Silberman. Launched 3/10)

• 3rd most popular network (Facebook + Twitter)• 19MM unique visitors• 60-80% female user base• One of the fastest growing social networks to date

(www.personalbrandingblog.com)

• 123,000 Twitter followers• Ad Age Top 50 Media + Marketing Blog• Rated #1 Job Search blog by Career Builder• Syndicated with Inc. 500, AOL, Yahoo, Forbes, Fox Business, Hoovers, Glassdoor, Huffington Post, BNET + Reuters

THE SOCIAL SIDE OF CORPORATIONS

SOCIALIZED PERSONAL BRANDS – FAMILIAR FACES?

SOCIALIZED PERSONAL BRAND: IN ACTION

HOW TO…MARKET YOURSELF DIGITALLY

Positive – know what’s being said about it + take ownership of it

Active – set regular update days + times; make it fun

Private – carefully manage passwords + update privacy settings

Intelligent – think before you post, your words stay with you

Fun Facts80%+ hiring managers Google you before, or after, an interview45%+ investigate your Twitter and/or Facebook profile

Remember to make your PAPI happy when it comes to social branding

5 STEPS TO LINKEDIN SUCCESS

1. Personalized Url (ex: www.linkedin.com/in/adrianallames)

2. Branded Headline

3. Clear, concise and results-focused summary

4. List each position – most recent 15 yrs. Experience

5. Include special sections:• Volunteer Experience• Skills & Expertise• Certifications• Twitter• Publications• Honors & Awards

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5 STEPS TO CONQUER TWITTER

1. Register for an account

2. Choose a unique + professional handle 1. Marketingguy

2. Retailbuyer

3. Financeguru

4. adrianallames

3. Explore – find + follow brands you like (@kmart, @sears)

4. Download the Twitter app or Echofon

5. Connect it to your LinkedIn profile – it makes your brand more powerful, relevant and updated

Remember, 40% of people on twitter have never sent a tweet

MARKETING ONESELF LEADS TO RESULTS

Regular Cadence of Marketing Activities

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@adrianallames

Linkedin.com/in/adrianallames

Facebook.com/adrianallamesK

pinterest.com/adrianalk