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Mark McCrindle #Socialbiz2014 18 February 2014
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Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

Aug 20, 2015

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Marketing

Mark McCrindle

social business

social engagement

financial skills

senior managers

community management

market analysis

mark mccrindle

candy crush saga

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Page 1: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

Mark McCrindle#Socialbiz2014 18 February 2014

Page 2: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

POST

Page 3: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

POST

Page 4: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

TWEETS

Page 5: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

TWEETS

Page 6: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

TABLETS

Page 7: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

TABLETS

Page 8: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

CLOUD

Page 9: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

CLOUD

Page 10: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

SHARE

Page 11: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

SHARE

Page 12: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

SOCIAL BUSINESS

Page 13: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

SOCIAL BUSINESS

Page 14: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 15: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

SOCIALTRANSACTORS

Page 16: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

SOCIALTRANSACTORS

SOCIALINTEGRATORS

Page 17: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

SOCIALTRANSACTORS

SOCIALINTEGRATORS

WWW

E-mail

SMS

Page 18: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

SOCIALTRANSACTORS

SOCIALINTEGRATORS

WWW

E-mail

SMS

Page 19: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 20: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 21: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 22: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 23: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 24: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 25: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 26: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 27: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 28: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 29: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 30: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 31: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 32: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 33: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 34: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

3. TEMPLE RUN 2

Page 35: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

2. YOUTUBE

Page 36: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

1. CANDY CRUSH SAGA

Page 37: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 38: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 39: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 40: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 41: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 42: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 43: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 44: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 45: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 46: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 47: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 48: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 49: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

Expertise in "community

management"  and "social

engagement" is becoming as

important on the senior manager's

resume as financial skills and market

analysis.

Page 50: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 51: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 52: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 53: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 54: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 55: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 56: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 57: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

MONO-SEGMENTATION

Page 58: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

MULTI-SEGMENTATION

Page 59: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

MICRO-SEGMENTATION

DEMOGRAPHIC SOCIOECONOMIC

GEOGRAPHICPSYCHOGRAPHIC

Page 60: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 61: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
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Page 63: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle
Page 64: Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

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