Social Attribution Beyond Sales By Michelle Wallace

#SocialPro #23B @wordsbywallace

Social Attribution Beyond Sales

#SocialPro #23B @wordsbywallace

Michelle Wallace, Tableau Software

#SocialPro #23B @wordsbywallace

#SocialPro #23B @wordsbywallace

#SocialPro #23B @wordsbywallace

#SocialPro #23B @wordsbywallace

The Data

Twitter Firehose

Central Excel workbook HootSuite &

Buzzsumo

Facebook & Twitter

Google Analytics

Facebook API

Exported

Automated

#SocialPro #23B @wordsbywallace

#SocialPro #23B @wordsbywallace

§  Define your goals ahead of time

§  Collect the data that will help you

§  Ask human-centric questions with your data

§  Iterate!

Our Takeaways

#SocialPro #23B @wordsbywallace

THANK YOU!

SEE YOU AT THE NEXT MARKETING LAND EVENT!