Social Advertising

A A Presentation Presentation

OnOnSocial Marketing & Celebrities Social Marketing & Celebrities

EndorsementEndorsement

Presented By:- Presented By:-

Palkesh.B.PrajapatiPalkesh.B.Prajapati M.B.A. Sem -3 M.B.A. Sem -3

S.K.School of Business Management. Patan.S.K.School of Business Management. Patan.

AdvertisingAdvertising Any paid form of no personal

communication about an organization, product, service, idea or cause by an identified sponsor.

All over the world, Advertising has been considered the most successful tool for Marketing, It is having great Persuasive Power, So that Marketers use this advertising tool at a large.

Social AdvertisingSocial Advertising Social Advertising is conceived as

an application of Advertising concepts and techniques to various Socially beneficial ideas and causes.

According to Kotler Social Advertising means “The design, implementation, and control of programs calculated to influence the acceptability of social ideas, and involving consideration of products, planning, pricing, communications, and advertising research.

Continue……..Continue……..• Social Advertising is used in

the Advertisements of the Ideas like, Bell Bajaao Movement, Water & Fuel Conservation, Family Planning, Use of Contraceptives, Domestic Violence, Consciousness about Voting rights, Beti Bachao Movement, Nirmal Gujarat, Jago Grahak Jago etc.

• Creating awareness about dieses like AIDS, TB, Breast Cancer, Malaria, Dengue, & Swine Flue.

Celebrities EndorsementCelebrities Endorsement Celebrities are the People who enjoy Public Recognition by a large share

of certain group of People, they are experts in their Fields, having wide influence in Public life and Social domain.

Attractiveness, Special Skills, Extra Ordinary Life Style, and Demigod Status can be associated with them. The overall Personality, Charisma, and Stature of Celebrities also play very important Role.

Social Advertising & Celebrities Social Advertising & Celebrities EndorsementEndorsement

Social Advertisement & Celebrities Polio Drops:- Amitabh Bacchan, Aishwarya Rai, Rahul Dravid. Vivek Oberoi:- T.B. Dots. Rahul Dravid:-T.B. Dots. Eye Donation:- Aishwarya Rai. Blood Donation:- Sachin Tendulkar. Indian Tourism, Awareness About Voting, Patriotism, :- Amir Khan. AIDS:- Jacky Shrooff. Jago Grahak Jago:- Raza Muraad, Reema, Faruk Shekh. Bell Bajaao Movements, (DomesticViolence):-Boman Iraani, Mallika

Sarabhai. Beti Bachao Movement:- Kapil Dev. Family Welfare:- Raveena Tondon.

Important Aspects Important Aspects While Using While Using CelebritiesCelebrities

While selecting the Celebrities for Social Advertising, There should not conflicts between the Message or the Product and Celebrity’s Personality, there should be balance and Relation ship for the same.

If People do not find obvious relationship between the message and Celebrities, than It will fail in it’s effectiveness. E.g. Shakti Kapoor & Salman Khan are not suitable for Domestic Violence.

Social Advertising without CelebritiesSocial Advertising without Celebrities• There are so many Social

Advertisements in which Celebrities are not used.

• Save Petrol, Save Water.• Don’t Drink And Drive.• Bell Bajaao.• Infection Roko, Hero Bano.• Jago Grahak Jago.• Educating Women about

Contraceptive Pills.• Use Condoms (Jo Bola Wo hi

Sikanadar).• Voting Consciousness (If you are

not Voting on the Day of Election than You are sleeping).

ConclusionConclusion Thus, It is clear that Social

Advertising helps lot to the Society so It is necessary that concept has to be treated with care.

These Campaigns requires lot of money to design it very carefully and innovatively.

THANK YOU