Social AcaMedia: Social Media in Academia

Social Media in Higher Education

@ManuelSintubin@TimSmitsTim

PhD Society Leuven – January 16th 2014

DECISION FACTORS - - CHOICES

PersonalityMotivationResearch UnitDiscipline“Legal” IssuesTime

FacebookLinkedInTwitterYammerGoogle+ResearchGateAcademiaGoogleScholarSlidesharePinterestTumblrYoutubeWordpressBlogger

TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?

Most social media need a momentum, so investment should be substantial

Possible work-around: Invest in an institutional account (research

unit; third party) while still being invididually identifiable

Create an account and redirect to more active media (to claim an accountname; not always a wise option)

BENEFIT – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?

You have FOUR potential goals: Research Education Public service Career

Serve multiple goals, increasing the return

Direct the return to yourself (but be loyal to your current employer, cf. in a publication)

WHICH SOCIAL MEDIA?

Many social media potentially serve multiple goals; Much depends on how you use them

Research Education Public Service Career

Facebook Twitter LinkedIn Google+ Youtube WordpressBlogger

Pinterest Google ScholarResearchGateAcademia

Slideshare

http://www.slideshare.net/cami13/6-1-26933062

CAN THE RETURN ACTUALLY BE POSITIVE?SEO – PR – content marketing for employer (& you)Research

Direct peer-to-peer feedback; launching ideas – cooperation; networking outside conferences; 24/7 pitching; more citations !

Education Increased student involvement; insights & social

media contacts as bonus materialPublic Service

Outreach; valorizationCareer

Portfolio (extra & intra-academic); network

EXAMPLES …Blogging & Twitter: the a-reciprocal advantageOpinion – Research - Education

EXAMPLES … TWITTER - OPINION

EXAMPLES … TWITTER - EDUCATION

http://www.slideshare.net/timsmitstim/twitter-use-in-higher-education https://storify.com/TimSmitsTim/strategy-papers-kuladv-2013

EXAMPLES … TWITTER - RESEARCH

EXAMPLES … BLOGGING

EXAMPLES … BLOGGING

EXAMPLES … BLOGGING

Taptoe.wordpress.com

TAKE-HOME-MESSAGE

Choose wisely No need to include every social medium or to invest equally in all chosen

Build an identityProduce identifiable contentCross-reference your accounts

LINKS …

General http://simplysociology.wordpress.com/2013/02/04/social-media-for-academia-some-things-i-have-learnt/http://www.nadinemuller.org.uk/musings/academia-and-social-media/Identityhttp://mashable.com/2013/10/03/social-media-profile-photos/http://www.lannoo.be/altijd-naakt Twitterhttp://www.theguardian.com/higher-education-network/blog/2013/feb/05/academic-twitter-technology-social-media-universitieshttp://savageminds.org/2013/05/08/the-academic-benefits-of-twitter/http://blog.smu.edu/cte/2013/11/12/twitter-for-academics/http://blogs.plos.org/mindthebrain/2013/12/09/advice-to-junior-academics-on-how-to-get-involved-with-twitter/http://deevybee.blogspot.be/2011/06/gentle-introduction-to-twitter-for.htmlBlogginghttp://deevybee.blogspot.com.au/2013/12/the-impact-of-blogging-on-reputation.htmlhttp://nearemmaus.com/2013/09/06/5-reasons-students-shouldnt-blog-1-public-reputation/http://hadibeenareviewer.wordpress.com/http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/https://pubpeer.com/http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/30/three-strikes-and-a-blog-hartley/http://deevybee.blogspot.co.uk/2013/03/blogging-as-post-publication-peer.html