Social 6 Brand Book 2012

brand book. two thousand and twelve.

contents

04 logo

06 formatting

09 color

12 applications

13 typography

14 col lateral

social6 brand book 03

logo

The Social6 logomark is referred to as the

‘jack’. The six colors of the jack represent

various forms of social media.

04 social6 brand book

logotype

logomark

slogan

social6 brand book 05

06 social6 brand book

formatting

The Social6 logomark should be applied at a

minimum height of .75 in. including the

white outline.

.75 in

1.5 in

ideal size

minimum size

Note: When the logomark is applied at a height of less

than 1.5 in, the slogan should not be included.

social6 brand book 07

.1 in

.1 in

left al ignment

center al ignment

The primary positioning of the logotype is

adjacent to the jack, but it may also be placed

below for specific applications.

.2 in

.2 in

08 social6 brand book

formatting cont.

Logotype size varies in proportion to the

logomark depending on positioning. When

the slogan is not included, the logotype

should be larger.

Note: The white outline/interior should always be present

on vectorial use and even on transparent bitmap formats

to maintain sizing proportions with various applications.

social6 brand book 09

60.09.02.06 33.00.00.00

66.57.08.03 52.34.00.00

94.86.11 .16 80.61.00.00

00.91.89.14 80.61.00.00

00.27.100.00 00.09.82.00

64.00.96.14 36.00.96.00

gradient logo

color

When possible, the jack should be applied

with a gradient color pallete (CMYK-specific

values). However, the spot color pallete offers

an alternative for special applications (RGB

and Web-Safe values included).

10 social6 brand book

44.01.00.00 | 130.209.245 | 82.D1.F5

64.53.01.01 | 105.118.181 | 69.76.B5

86.71.13.01 | 62.90.152 | 3D.5A.98

00.90.83.00 | 239.65.57 | EF.41.39

00.17.98.00 | 255.209.12 | FF.D1.0C

53.00.100.00 | 133.196.65 | 85.C4.41

spot logo

spot logo & color slogan

00.00.00.90 | 88.89.91 | 58.59.5B

00.00.00.70 | 128.130.133 | 80.82.85

CMYK | RGB | Web Safe RGB

color slogan

00.00.00.90 | 88.89.91 | 58.59.5B

53.00.100.00 | 133.196.65 | 85.C4.41

social6 brand book 11

color groups

When applied to a background color, the logomark

should include a white outline. Size and

positioning guidelines do not change.

not acceptable

acceptable

Backgound image

without outline

Background color

without outline

Rotation Drop shadows or glows

Light background with

white outline

Dark background with

white outline

applications

The Social6 logomark should only be applied

to a white, light blue or navy background

(radial gradient files provided).

12 social6 brand book

PRIMARY DISPLAY

GOTHAM

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt

Uu Vv Ww Xx Yy Zz0 1 2 3 4 5 6 7 8 9

SECONDARY DISPLAY

Veneto Handwr i t ing

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww

Xx Yy Zz0 1 2 3 4 5 6 7 8 9

typography

Gotham by Hoefler Frere-Jones is the primary

font for both display and copy type, while

Veneto Handwriting can be used for specific

applications that require varied type.

social6 brand book 13

letterhead

Date Here

Name HereCompany HereAddress Here

To Whom It May Concern:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus lobortis semper sodales. Praesent luctus enim nec sapien ornare vitae aliquet est venenatis. Maecenas euismod molestie tellus, vel sagittis ante venenatis quis. Donec eget dolor metus. Quisque viverra pellentesque sem eget venenatis. Morbi lobortis, metus a posuere tincidunt, lacus odio varius nunc, sed viverra risus orci vel tortor. Fusce commodo turpis at enim viverra pulvi-nar. Aliquam a diam libero.

Vestibulum laoreet placerat dui, eu auctor est ultrices vehicula. Curabitur sollicitudin frin-gilla posuere. Vestibulum rhoncus, neque vitae dictum facilisis, tortor sem mattis ligula, id eleifend ipsum eros non velit. Pellentesque auctor, orci eu porta dapibus, mauris dui sagit-tis odio, in fringilla tellus elit ut leo. Nunc libero erat, lobortis sed pellentesque sit amet, accumsan sed est.

Mauris id blandit justo. Nunc eros sapien, tristique ut posuere a, pellentesque ac nisl. Vivamus ac risus felis. Pellentesque tincidunt porttitor faucibus. Sed mattis, nulla sit amet congue fringilla, risus ipsum auctor mi, quis auctor enim mauris a massa. Pellentesque ut leo erat. Praesent mollis sem vel diam.

Sincerely,

Name HereTitle Here

p:001-202-4045f:[email protected]

po box 4534 | santa fe, nm 87502-4534 | usa | 1.888.307.8509

social6.us

visit us!

collateral

Print collateral templates are provided as

editable .eps files.

14 social6 brand book

recipient nameaddress goes herestreet name herecity, state, zip, country

you’ve got mail!

placestampherepo box 4534 | santa fe, nm 87502-4534 | usa

social6.usPLEASE RECYCLE

visit us!

business cards

envelopes

social6 brand book 15

[email protected]

1.888.307.8509 ext. 1301

social6.us

seth browder