Social

Web  Trends      

Social  

Web  Trends  

Mobile  is  the  loca-on  

Social  is  conversa-on  and  your  Website  is  the  des-na-on.  

Social  Media  

Social  Media  

Social  Media  is  powered  by:  

•  Blogs  •  Online  cha5ng  •  RSS  •  Widgets  •  Social  Networks  •  Social  Bookmarking  •  Message  boards  (forums)  •  Podcasts  •  Photo  and  Video  sharing  sites  •  Wikis  

Social  Media  

Independent  Schools   77%  have  a  Facebook  page   51%  monitor  social  media  sites  

 43%  have  a  TwiFer  account   34%  blog   26%  use  YouTube  

Social  Media  

Group  Ques-on:  

•  What  are  you  doing  at  your  school  in  SM?  Using?  Monitoring?  

Social  Media  

Social  Media  Explained  (with  donuts)  

TwiFer:  I  am  ea-ng  a  donut.  

Facebook:  I  like  donuts.  

You  Tube:  Here  I  am  ea-ng  a  donut.  

Linked  in:  My  skills  include  ea-ng  donuts.  

Blogs:  Here  are  some  great  stories  about  donuts.  

Google+:  Why  am  I  ea-ng  this  donut  all  alone?  

Social  Media  

Social  is…  

Political Revolution

Social  is…  

Corporate Revolution

Social  is…  

Social  Media  

Is it new?

Social  Media  

Differences  Today  

Digital  naRves  Mobile  Interfaces  and  APIs  

Social  Media  

Social  Media  

Social  Media  

Social  Media  

So  what  are  people  doing  on  Social  Media?  

Social  Media  

Watching

Social  Media  

Talking to each other

Social  Media  

Playing games

Social  Media  

Commenting

Social  Media  

Updating and sharing

Social  Media  

Connecting with companies

The  Social  Consumer  

Before

The  Social  Consumer  

Now

The  Social  Consumer  

The  Social  Consumer  

hFp://www.youtube.com/watch?v=UmM9qfzfzhw&feature=share&list=PLRnaxffGM3v7sCDC7c_YgS31-­‐iOHK84K9  

The  Social  Consumer  

How  do  People  Search  for  Products  or  Service  Online?  

• “headphones”  • “best  headphones”  • “headphones  review”  

• “Sony  headphones”  • “best  Sony  headphones”  • “Sony  headphones  review”  

Earned  Media  

The  Experience  Economy  

Today  markeRng  is…  

versus

Listen   Think   Do  

Social  Media  

Listen  

Listen  

hFp://www.youtube.com/watch?v=InrOvEE2v38&feature=share&list=PLRnaxffGM3v7sCDC7c_YgS31-­‐iOHK84K9  

Listen  

Facebook  

Facebook  

Facebook  

•  Has  worldwide  100%  awareness:  almost  everyone  knows  facebook.  

•  More  than  950  million  (1  Billion)  people  have  a  Facebook  account.    

•  More  than  450  million  people  login  login  everyday.  

•  An  average  Facebook  session  lasts  approximately  30  minutes.  

Facebook  

Facebook  is…  

•  A  large  social  network  where  people  create  profiles,  exchange  messages  and  report  status  updates.  

•  Facebook  is  good  for  brand  exposure  and  customer  engagement.  

•  Facebook  is  not  SEO  friendly  and  the  search  is  REALLY  Bad.  

Facebook  has…  

•  Profiles  •  Pages  •  Groups    •  Lists  

How  to  begin  

•  Create  a  company  page    (with  a  personal  profile).  

•  Add  company  informaRon,  photos,  video,  upcoming  events  and  links  to  your  site.  

•  Join  groups  on  Facebook  that  are  relevant  to  your  school  interests.  

•  Start  to  engage  in  the  conversaRon.  

Timeline  

Cover  photo  

851  px  by    315  px    

Cover  photo  

Cover  photo  

How  to  begin  

Milestones  

picture  843  *  403  pixels    

Profile  Photo  

180*180  -­‐-­‐>  32*32  

Profile  Photo  

180*180  -­‐-­‐>  32*32  

Edgerank  

Edgerank  

How  to  influence  your  EdgeRank  

•  Affinity:  ask  for  feedback,  post  updates  with  quesRons:  what?  why?  when?  what  do  you  think?  

•  Weight:  post  links,  photos  and  videos  along  textual  updates    

•  Recency:  use  tools  to  determine  the  best  moment  to  post  updates  Post  regularly  

•  Content  

Facebook  

TwiFer  

TwiFer  

•  TwiFer  is  text  based  service  that  enables  users  to  send  text-­‐based  posts  of  up  to  140  characters    

TwiFer  

•  TwiFer  is  known  by  more  than  80%  of  the  people,  but  only  16%  has  an  account:  approx  400  million  accounts  worldwide  

•  TwiFer  receives  lots  of  aFenRon,  it  has  a  high  awareness  but  low  usage  

•  This  is  called  the  TwiZer  paradox,  TwiFer  seems  to  be  difficult...  

TwiFer  –  is  instant  

hFp://www.youtube.com/watch?v=0UFsJhYBxzY&feature=share&list=PLRnaxffGM3v7sCDC7c_YgS31-­‐iOHK84K9  

TwiFer  –  is  mobile  

United  Airlines  

United  Airlines  

TwiZer  “Parents,  NEVER  ever  let  your  unescorted  child  travel  on  @United,”  

“Wow,  hey  folks  when  you  want  to  get  rid  of  your  children,  just  put  them  on  on  a@United  Airlines  flight!  #waytogo  #FAIL,”    

Facebook  "I  called  the  special  needs  desk  about  ge5ng  a  flight  for  my  disabled  daughter  and  was  talked  to  rudely  and  at  one  point  the  woman  outright  insulted  my  parenRng!!”    

United  Airlines  

Red  Cross  

Red  Cross  

Red  Cross  

You  Tube  

YouTube  is…  

•   a  video-­‐sharing  website  popular  for  user-­‐  generated  content,  video  clips  and  video  blogging.  

•   one  of  the  best  networks  to  build  your  brand  through  video  and  tutorials    

How  to  begin  

• Decide  if  video  content  is  interesRng  for  you  and  if  you’re  going  to  be  able  to  create  compelling  video  content    

• Setup  a  YouTube  account  

• Post  videos  and  share  it  through  other  social  media  pla|orms  Connect  with  customers..    

You  Tube  

You  Tube  

Blogs  

Student  Blogs  

Student  Blogs  

Parent  Blogs  

Faculty  &  Staff  Blogs  

Share  

Share  

Social  Media    from  SM  to  your  site  

Social  Media  

Social  Media      from  your  site    to  SM  

Social  Media  

Share  

Share  

Share  

Share  

Share  

Share  

Group  Project  

•  Number  of  friends  •  How  popular  are  your  friends?